India Hosts World Para Athletics Championships 2025 With Strong Brand Partnerships

India is hosting the World Para Athletics Championships for the first time at New Delhi’s Jawaharlal Nehru Stadium with Zomato, Hyundai, Indian Oil, and BIG FM stepping in as key partners to support para-athletes and celebrate inclusivity in sport.

A Historic First for India

The World Para Athletics Championships 2025 is making history as India hosts the event for the very first time. From September 27 to October 5 the Jawaharlal Nehru Stadium in New Delhi will welcome athletes from more than 100 nations competing in 186 medal events across men’s women’s and mixed categories. This milestone comes on the back of India’s best ever performance in the 2024 edition held in Kobe where the country secured 17 medals including six golds.

Zomato’s Fuel Your Hustle Campaign

Food delivery platform Zomato has partnered with the Paralympic Committee of India to launch a campaign that captures the grit and resilience behind every para-athlete’s success. Its film Fuel Your Hustle showcases seven athletes including Rinku Hooda Hokato Sema Pranav Soorma Simran Sharma Praveen Kumar Preethi Pal and Yogesh Kathuniya. The film emphasizes the 5 AM training sessions, the bruises and the perseverance that pave the way for global glory. Beyond the film Zomato also rolled out nationwide print campaigns that put para-athletes front and center in newspapers ensuring their stories reached households across India.

Hyundai’s Samarth Initiative

Hyundai Motor India has extended its Samarth initiative to support para-athletes at the championships. Through this partnership Hyundai is not only backing athletes with resources but also establishing itself as a long term advocate for inclusive sports in India. By spotlighting para-athletes Hyundai is aiming to inspire the next generation while reinforcing its brand’s commitment to empowerment and equal opportunity.

BIG FM’s Role as Radio Partner

BIG FM has joined as the official radio partner leveraging its strong network across metro and regional markets to extend the event’s reach. Listeners will hear inspiring athlete interviews, special programming and live updates that bring the atmosphere of the championship directly into homes. This initiative ensures that the voices and journeys of para-athletes resonate far beyond the stadium.

Indian Oil as Title Sponsor

The championship carries the official name Indian Oil New Delhi 2025 World Para Athletics Championships. As title sponsor Indian Oil has linked the event to its DivyaShakti programme which has consistently supported para-sports and contributed to India’s strong showings in global competitions. From branding on merchandise and kits to large scale activations at the stadium Indian Oil is using this platform to highlight its commitment to inclusivity and resilience in sport.

Beyond Sport A Cultural Shift

The championships are not just about athletic achievements they mark a cultural transformation. With Zomato’s storytelling Hyundai’s empowerment push BIG FM’s nationwide reach and Indian Oil’s deep rooted sponsorship the event is mainstreaming para-sports in India’s cultural conversation. The partnerships reflect a broader recognition of para-athletes as icons of resilience who inspire not only in sport but in everyday life.

As the stadium lights up and the competitions unfold India is witnessing more than a global championship. It is celebrating a moment of pride, inclusivity and progress that could redefine the future of para-sports in the country.

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