Esports grows when the distance between screen and stage collapses. JioBLAST is betting on that truth with All Stars versus India, a creator powered BGMI format that gives fans a real shot at teaming with or taking on the names they watch. The show debuts at GamingCon Bharat in Mumbai on November twenty nine and thirty with popular creators leading squads and a prize pool of ten lakh rupees adding stakes without scaring off first timers.
The design is clever. Open qualifiers feed showcase matches, solo tournaments reward individual flair, and exclusive paths for Jio users generate platform pull through. Campa Energy joins as a presenting partner with brand lines written for youth and resilience, which fits a scene where comebacks are content. For talent like Payal Gaming, Shreeman Legend, Soul Regaltos and Snax Gaming, the format is a content machine. Behind the scenes, draft rooms, post game analysis and fan reactions become as valuable as the match itself.
As a joint venture that combines Jio distribution, BLAST’s global esports tooling and RISE event craft, the IP can scale across cities and titles. For marketers the canvas is wide. Utility integrations inside queues, creator side quests that unlock samples, and retail zones that feel like a fan pit, not a stall. Measure watch time and on ground dwell, but also track uplift in creator follow rates and repeat participation in qualifiers to prove habit, not just hype.
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