A New Platform For Industry Voices
JioStar Entertainment has officially launched The Collective, a platform designed to foster meaningful conversations on the intersection of advertising and entertainment. The series brings together brand leaders, marketers, and innovators to share insights and perspectives on the evolving landscape of digital media, Connected TVs, and OTT platforms.
The premiere episode set the tone for the series with an impressive lineup of panelists including Jahid Ahmed from HDFC Bank, Sachin Vashishtha from Paisabazaar, Varun Mundra from Motilal Oswal, Sajit Gopal from Domino’s, and Jiteen Aggarwal from Hettich India. The discussion was moderated by Jai Lala of Zenith India, ensuring a wide-ranging and insightful conversation.
Spotlight On The Future Of Advertising
The panel explored the growing influence of Connected TVs, which are rapidly emerging as the central screen in Indian households. They highlighted how CTV advertising delivers measurable impact while allowing for targeted reach at scale. Another key theme was the role of OTT platforms in driving digital adoption, particularly through co-viewing experiences that are reshaping audience behavior.
Equally important was the emphasis on brand-safe advertising environments. Panelists noted that OTT platforms provide advertisers with a level of safety and premium association that enhances value delivery compared to other digital ecosystems. This has helped advertisers maximize returns while also ensuring meaningful engagement with audiences.
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Building An Ongoing Knowledge Hub
The Collective is not a one-off initiative but an ongoing series that will spotlight new conversations, insights, and strategies from top industry leaders. By addressing the rapid changes in technology, media consumption, and brand-building, JioStar Entertainment is positioning this series as a knowledge hub for the future of advertising.
The series also underlines JioStar’s vision of connecting entertainment with marketing in ways that not only shape consumer culture but also strengthen the ecosystem for brands and platforms alike.
The Road Ahead
With its strong debut, The Collective is set to become a vital space for marketers navigating the complexities of India’s media and entertainment industry. It will continue to explore how brands can leverage innovation, storytelling, and emerging technologies to stay ahead in a rapidly shifting market.
For those invested in the future of advertising, The Collective promises to be an unmissable conversation.
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