Rohit Sharma And Ritika Sajdeh Join Cetaphil Baby As Brand Ambassadors

Cricket star Rohit Sharma and his wife Ritika Sajdeh have been announced as the new faces of Cetaphil Baby, promoting the brand’s skincare range while championing the concept of modern co-parenting.

A New Chapter For Cetaphil Baby

Skincare brand Cetaphil has brought on board celebrity couple Rohit Sharma and Ritika Sajdeh as brand ambassadors for its baby care range. As parents of two young children, the duo will be seen endorsing the products across platforms, bringing authenticity and relatability to the campaign. The partnership highlights not only the importance of safe and trusted skincare for babies but also the cultural shift toward shared parenting responsibilities in India.

Parenting Ki Nayi Parampara

In India, parenting roles have traditionally been seen as the responsibility of mothers. However, families are evolving and co-parenting is emerging as the new norm. By choosing Rohit and Ritika, Cetaphil Baby positions itself as a brand that celebrates this progressive change. The campaign tagline, “Parenting ki Nayi Parampara,” reflects a vision of equality, where both parents share the nurturing journey, ensuring stronger family bonds and healthier development for children.

The Brand’s Perspective

Speaking on the collaboration, Raghavendra Sadashiva, Managing Director of Galderma India and South Asia, said, “We’re delighted to welcome Rohit Sharma and Ritika Sajdeh to the Cetaphil Baby family. They truly embody the spirit of modern co-parenting by sharing responsibilities and prioritising their child’s well-being. Through this partnership, we hope to inspire parents across India to embrace co-parenting while choosing safe, trusted, and pediatrician-recommended skincare for their little ones.”

A Trusted Skincare Line For Babies

Cetaphil Baby has long been recommended by pediatricians for its gentle formulations designed specifically for delicate skin. The product range includes essentials such as Baby Bathing Bar, Wash and Shampoos, Lotions, Diaper Cream, and Massage Oil. These are available through baby specialty stores, pharmacies, supermarkets, and leading e-commerce platforms, making them easily accessible to modern families across India.

Why This Campaign Resonates

The choice of Rohit and Ritika as brand ambassadors is a strategic one, appealing to millennial and Gen Z parents who view parenting as a shared journey. Their real-life roles as co-parents lend authenticity to the message and position Cetaphil Baby as more than just a skincare brand—it becomes part of a movement that supports equality in parenting.

Conclusion

With this partnership, Cetaphil Baby not only strengthens its connection with young families but also sets the stage for a larger cultural conversation about parenting in India. By putting co-parenting in the spotlight, the brand underscores its belief that happy, healthy children come from households where care and love are shared equally.

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