RISE Worldwide and Cricket Australia Sell Out Sponsorship Inventory for India vs Australia Series

In yet another sign of cricket’s growing commercial momentum, RISE Worldwide and Cricket Australia have successfully sold out their virtual sponsorship inventory well ahead of the India vs Australia series. This marks the second consecutive year the partnership has achieved a full sellout, highlighting the strong appetite among brands eager to associate with premium cricket content.

The upcoming white-ball clashes will feature ODI World Champions Australia taking on T20 World Champions India, a matchup that continues to dominate viewership charts globally. The series will be followed by marquee tournaments like the Big Bash League and The Ashes, further cementing Cricket Australia’s international broadcast reach.

A Strong Line-Up of Brand Partners

Several leading Indian and global brands have come onboard for the season. Long-time partners Hero, Makemytrip, and Groww have renewed their deals, while new names such as Skoda, SBI Life, Pidilite, Livpure, and CP Plus have joined the roster. With additional brands in advanced discussions, this year’s sponsorship slate reflects a 25 percent rise in revenue over the previous season.

According to sources close to the partnership, the surge in brand interest is a result of RISE Worldwide’s innovative sponsorship model that combines creative flexibility with precise audience targeting. The early sellout also signals advertisers’ growing trust in virtual assets as a powerful tool for brand exposure in cricket broadcasts.

The Power of Virtual Sponsorship

Virtual inventory is now considered a game-changer in sports advertising. Unlike traditional pitch mats or static boards, virtual assets are digitally embedded and customizable across matches, allowing brands to modify their creative messaging for each game.

These virtual placements appear in prime positions such as behind-the-wicket pitch mats, mid-wicket areas, and sight screens, offering unmatched visibility without interrupting gameplay. This flexibility helps sponsors experiment with dynamic branding while maintaining seamless broadcast integration.

Voices Behind the Partnership

Speaking on the announcement, Richard Ostroff, Head of Broadcast and International Growth at Cricket Australia, said, “Brands are increasingly valuing the flexibility that virtual inventory offers. Our partnership with RISE Worldwide has been hugely successful in helping us collaborate with like-minded brands. The cricketing action this summer will be world-class, and we’re thrilled to have such committed partners alongside us.”

Nikhil Bardia, Head of RISE Worldwide, echoed this sentiment, adding, “Our goal has always been to elevate the viewing experience and create lasting brand value. Together with Cricket Australia, we’ve built a partnership model that benefits everyone — the sport, the sponsors, and the fans. The evolution of cricket sponsorship is happening now, and we’re proud to be leading it.”

Shaping the Future of Cricket Sponsorship

RISE Worldwide was appointed as Cricket Australia’s exclusive partner for sponsorship sales in India during the 2023–2024 home season. Since then, the agency has leveraged its extensive cricket portfolio to redefine how Indian brands engage with international audiences through data-driven marketing and high-impact storytelling.

As the India vs Australia series approaches, anticipation among fans and advertisers alike continues to soar. The packed sponsorship roster reflects the immense commercial potential of cricket’s most exciting bilateral rivalry, one that consistently delivers both entertainment and engagement at a global scale.

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