Art-E Mediatech Wins Full Creative Mandate for Dylect

Art-E Mediatech, one of India’s leading MarTech and creative agencies, has bagged the full creative mandate for Dylect after a highly competitive pitch process. The agency will now handle Dylect’s entire marketing strategy, covering creative development, social media, media buying, influencer partnerships, digital ad production and performance marketing.

The partnership marks a significant step for Dylect, which is positioning itself as a go-to everyday tech companion that offers lifestyle-enhancing innovations. Art-E plans to bring this vision alive through campaigns that blend creativity with data-driven insights, helping the brand engage more meaningfully with consumers in the crowded lifestyle tech space.

Speaking about the collaboration, Rohit Sakunia, Co-Founder of Art-E Mediatech, highlighted the agency’s focus on consumer centric storytelling. He explained that the team goes beyond conventional advertising by pairing market intelligence with creative execution, ensuring that every campaign resonates with Dylect’s target audience across both digital and offline touchpoints.

For Dylect, the partnership comes at the right time. Founder Anuj Bhatia noted that the brand was searching for a partner that shared its values of innovation, everyday relevance and a consumer first approach. He expressed confidence that Art-E Mediatech would help translate Dylect’s innovative products into equally creative messaging that connects with today’s lifestyle conscious audience.

The collaboration will soon roll out a series of impactful campaigns designed to showcase Dylect’s unique innovations across consumer durables and car solutions. By combining Art-E’s narrative driven marketing with Dylect’s focus on lifestyle technology, both brands are aiming to redefine how consumers engage with everyday tech in India.

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