Domino’s Introduces New Sourdough Pizza With Naturally Fermented Crust and Four Cheeses

A Premium Yet Accessible Experience

Domino’s Pizza has unveiled its latest menu innovation, the Sourdough Pizza. Crafted with a naturally fermented sourdough base the new offering is designed to deliver a lighter and richer eating experience. The crust is airy and crisp while the pizza is topped with a combination of four cheeses creating a premium taste that remains accessible to a wide audience. This product reflects Domino’s commitment to continuously reinventing its menu while staying true to customer expectations of quality and value.

Innovation Backed by Tradition

According to Chella Pandyan, Chief Growth and Marketing Officer at Domino’s India, the Sourdough Pizza represents a blend of artisanal tradition and modern convenience. He noted that Domino’s has always believed in leading with innovations that delight customers and the new pizza is a step forward in that journey. By pairing the time-honored charm of sourdough with the indulgence of cheeses Domino’s has created a product that elevates the at-home dining experience without losing its accessibility.

Options for Every Taste

The Sourdough Pizza is available in both vegetarian and non vegetarian variants catering to diverse preferences across India. Priced from Rs 349 the new range is offered across Domino’s outlets and on the Domino’s app ensuring easy availability for customers nationwide. The menu addition reflects Domino’s focus on inclusivity bringing artisanal style pizza to the mainstream at an affordable price point.

Redefining Premium Pizza at Home

With this launch Domino’s is reshaping the perception of premium pizza by offering it in a form that is both accessible and familiar. By integrating naturally fermented dough with signature cheese blends Domino’s is bridging the gap between fine dining trends and everyday eating. The campaign that accompanies the launch highlights this balance showcasing the Sourdough Pizza as both a treat and a reliable everyday choice.

Looking Ahead

The introduction of the Sourdough Pizza strengthens Domino’s position as an innovator in the quick service restaurant industry. By consistently expanding its menu with products that merge quality with affordability the brand continues to set new standards for the Indian pizza market. Customers can now look forward to enjoying the artisanal charm of sourdough without stepping outside the comfort of their homes.

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