Zlatan Ibrahimović has never followed the script. Known for rewriting his own narrative time and again, the legendary striker has now completed one of the most unexpected U-turns in gaming history. EA Sports has officially named the Swedish football icon as the cover star of its upcoming EA FC 26 Ultimate Edition, marking a dramatic full circle from their very public clash in 2020.
Back then, Ibrahimović had taken to social media to call out EA Sports for using his name and likeness in FIFA 21 without his consent. The football world watched as he accused both the gaming giant and the global players’ union FIFPro of unauthorized use and backdoor enrollments. For a man whose on-field ego was as towering as his height, the outburst was classic Zlatan loud, unapologetic, and sharply focused on control over his image.
But time changes everything. Or perhaps, as many believe, the right deal does. Fast-forward to 2025 and Ibrahimović, now retired from football, is not only back in the EA universe but is also its marquee face. EA Sports recently unveiled the 43-year-old as the face of its flagship edition of EA FC 26, posting a bold statement on social media saying, “You asked. Zlatan is back.”
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This is no ordinary return. Zlatan’s appearance on the Ultimate Edition cover is not just symbolic, it is strategic. EA Sports understands the power of nostalgia, and few players embody that better than a man who scored nearly 500 goals in his career, terrorised defenders at every major European club, and branded himself as a lion in a world of sheep.
For fans, his inclusion also means more excitement in Ultimate Team mode. He is expected to receive an exclusive Icon card, one of the rarest items in the game. Given his dominant spell at clubs like Paris Saint-Germain where he scored 156 goals in 180 matches, there is no doubt that his virtual version will be as formidable as the real one once was.
The timing could not be better. EA FC 26 is set for a global launch on 26th September with early access and pre-order bonuses already in play. With gameplay updates promised based on community feedback and Zlatan leading the marketing charge, this release is shaping up to be one of the most anticipated in recent memory.
More than just a cover reveal, this is a story of reinvention. A tale of how brand disputes can become partnerships when the stars align and egos find common ground. It is also a reminder of how deeply the lines between sports, gaming, and identity have become entwined. Ibrahimović is not just selling a game he is selling the myth he has spent a lifetime building.
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