Haier has returned as the official partner of Roland Garros for the third consecutive year. The home appliances brand continues its global association with the iconic tennis tournament, reinforcing its commitment to innovation, performance, and excellence. This year, Haier India also takes on the role of broadcasting partner for Roland Garros on SonyLIV across both connected TVs and mobile platforms.
The collaboration reflects Haier’s focus on connecting its core brand values with global sporting excellence. Much like the precision and performance expected from top tennis players, Haier integrates advanced technology and seamless design into its product line, making the partnership with Roland Garros a natural fit.
NS Satish, president of Haier Appliances India, expressed his enthusiasm for the continued partnership. He highlighted that the collaboration is not just about increasing brand visibility but about engaging with a world class platform that mirrors the company’s values. He added that this strategic move aligns with Haier’s larger sport o tainment vision to connect with new age consumers who value innovation and elegance.
The partnership aims to build stronger brand affinity, enhance cultural relevance, and maintain Haier’s leadership position in an evolving consumer market. By aligning with Roland Garros, the brand deepens its engagement with premium audiences who appreciate both sporting excellence and advanced home technology.
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