L&T Finance Unveils ‘Just Zoom Two Wheeler Loans’ Campaign With Jasprit Bumrah

Campaign Launch and Concept

L&T Finance has rolled out its latest campaign titled ‘Just Zoom Two Wheeler Loans,’ anchored by its brand ambassador Jasprit Bumrah. The campaign cleverly connects Bumrah’s unmatched speed and precision on the cricket field with L&T Finance’s promise of quick and hassle-free two wheeler loan approvals. The launch took place during the Asia Cup 2025, where L&T Finance is an associate sponsor, ensuring maximum visibility across Sony TV’s 13 broadcast channels.

The central TV commercial is set inside a two wheeler showroom, where a skeptical customer questions the speed of loan approval. As Bumrah begins his run-up on the screen during a live cricket match, an L&T Finance representative digitally processes the customer’s loan application. From document upload to final approval, the entire process is completed in sync with Bumrah’s climactic wicket-taking delivery, symbolizing speed, accuracy, and assurance.

AI Powered Loan Approvals

A standout element of this campaign is the emphasis on L&T Finance’s Artificial Intelligence and Machine Learning based credit risk system known as Project Cyclops. This system evaluates creditworthiness in real time, enabling instant loan approvals. By embedding advanced technology at the heart of the customer journey, the company ensures approvals that are fast, reliable, and accessible. The loan offers come with high eligibility criteria and competitive EMIs starting at just Rs 2,199 per lakh, making them attractive for a wide consumer base.

Integrated Marketing Campaign

Beyond television, L&T Finance has planned an extensive Integrated Marketing Campaign spanning 13 key Indian cities including Ahmedabad, Bangalore, Chennai, Kolkata, Pune, and Varanasi. The campaign leverages a wide mix of media to maximize impact, from outdoor hoardings and metro branding to airport displays and inflight magazine placements.

Digital platforms are also central to the campaign, with a dedicated WhatsApp bot for two wheeler loans and interactive social media ads designed to engage younger audiences. To further capture attention, the company has launched an AI-powered “Bowl like Bumrah” contest, inviting users to mimic Bumrah’s bowling style for a chance to win prizes. Consumer promotions include giveaways of gloves signed by Bumrah, and influencer-driven campaigns are set to amplify the message across platforms.

Strategic Alignment and Vision

Kavita Jagtiani, Chief Marketing Officer at L&T Finance, emphasized that the film was crafted with clarity and impact in mind. She explained that Bumrah’s image was strategically leveraged to underline the company’s focus on speed and customer satisfaction. Jagtiani added that the campaign is not just about advertising but also about creating personalized, AI-driven customer experiences that align with the brand’s promise of efficiency and innovation.

Why This Campaign Stands Out

This campaign stands apart by seamlessly blending entertainment, technology, and financial services in a way that resonates with Indian consumers. Cricket, being a unifying force across the country, allows L&T Finance to strike an emotional chord, while its emphasis on AI-driven solutions reflects modernity and trust. The result is a compelling narrative that demonstrates how finance can be reimagined through innovation and storytelling.

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