Washington Sundar Becomes First Brand Ambassador for Oxpecker Activewear

A New Era for Oxpecker

Homegrown activewear and athleisure brand Oxpecker has announced Indian international cricketer Washington Sundar as its first ever brand ambassador. The partnership represents a significant milestone for the brand as it continues to expand its footprint in India’s rapidly growing activewear market. With the tagline Show Up Oxpecker is not just selling apparel it is promoting a lifestyle built on resilience, consistency and performance values that align perfectly with Washington Sundar’s sporting journey.

The Athlete and the Message

Washington Sundar known for his calm composure and all round consistency on the cricket field embodies the very essence of Show Up. For him success is not about perfection but about persistence through daily routines whether early morning workouts, long practice hours or demanding travel schedules. The campaign film featuring Washington highlights this philosophy while showcasing Oxpecker’s products in action. The film captures Sundar wearing Oxpecker gear during intense training sessions demonstrating how the apparel delivers both comfort and durability under pressure.

The Oxpecker Difference

Oxpecker sets itself apart with a product range engineered for Indian conditions. The brand focuses on sweat wicking breathable and odour resistant fabrics that ensure comfort in diverse climates. Positioned as mid premium Oxpecker offers international quality at prices accessible to Indian consumers. It is a brand that champions individuality and confidence while staying rooted in a Made in India for India approach with global aspirations. This unique blend of innovation affordability and style positions Oxpecker as a disruptive force in the market.

From Startup Vision to National Spotlight

Founded in 2023 by young entrepreneur Dev Raval along with co-founder Nitesh Raval, Oxpecker was created to fill a glaring gap in India’s activewear industry. In a space dominated either by low cost compromises or expensive international brands Oxpecker offers a balanced solution. Since its launch the brand has collaborated with over 150 influencers to build community presence and has secured listings on major e-commerce platforms including Amazon Myntra and Ajio. With Washington Sundar on board Oxpecker is ready to scale its impact further while amplifying its Show Up mantra nationwide.

A Founder’s Perspective

According to Dev Raval, Founder of Oxpecker, the Indian activewear market has long forced consumers to choose between quality and affordability. He explained that Oxpecker bridges this divide offering gear that combines performance style and value. He added that Washington Sundar perfectly embodies the brand’s philosophy of consistency and authenticity making him the ideal face to represent Oxpecker at this stage of its journey.

Inspiring a New Generation

The campaign is more than an endorsement. It is a cultural statement encouraging Indians to approach every challenge in life with consistency and confidence. By combining powerful storytelling with authentic representation Oxpecker is redefining how activewear is perceived and used in India. Washington Sundar’s presence lends credibility and inspiration ensuring that the Show Up message resonates with athletes, fitness enthusiasts and everyday consumers alike.

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