Aneet Padda Shines As The Face Of Mia By Tanishq’s Festive Campaign

Mia by Tanishq has chosen Gen Z star Aneet Padda as the face of its new festive campaign Precious every day, celebrating self love, individuality, and everyday confidence with jewellery that goes beyond milestones.

Celebrating Everyday Brilliance

Mia by Tanishq has unveiled its festive campaign with a fresh and vibrant face. Gen Z actor Aneet Padda has been appointed as the brand’s new ambassador, bringing her authentic and spirited personality to the forefront of the brand’s message. The campaign titled Precious every day encourages women to embrace self love and confidence by wearing jewellery not only for special occasions but for everyday moments that deserve to be celebrated.

A Film That Reflects Self Love

The campaign film, conceptualized by Famous Innovations, beautifully captures the ethos of Mia. In the film, Padda is seen preparing for an evening and adorning a choker from Mia’s Manifest collection, which draws inspiration from palace arches, paisley motifs, and lotus designs. When asked by her sister about her plans, she smiles and reveals she is celebrating herself. This simple yet powerful storytelling highlights the idea of cherishing one’s own brilliance and making self love a part of daily life.

The Vision Behind The Campaign

Shyamala Ramanan, Business Head of Mia by Tanishq, explained that women today are confidently embracing self love, moving away from the idea that jewellery is reserved for milestones. “Precious every day resonates with this cultural shift, and Aneet Padda embodies this spirit perfectly with her fresh appeal and authenticity,” she said.

Aneet Padda On Embracing The Everyday Sparkle

Expressing her excitement, Padda shared, “What I love about Mia is that it reminds you that you don’t need a milestone to feel special. Jewellery can be about looking in the mirror, smiling, and remembering that you are precious every single day. Being the face of this campaign feels like a celebration of that message.”

Crafting Jewellery As A Symbol Of Confidence

Mithila Saraf, CEO of Famous Innovations, added that the campaign reflects a truth many women live by. “Mia’s jewellery is not just an accessory but a symbol of self love and confidence. Precious every day is about celebrating yourself, with no external reason needed to wear or enjoy these pieces.”

Jewellery For The Modern Woman

Mia’s Manifest collection featured in the film includes gold, natural diamonds, pearls, sapphires, and aventurine quartz. It blends modern elegance with traditional motifs, making it versatile enough for both celebrations and everyday wear. The campaign places jewellery as an empowering statement for the modern woman who chooses to celebrate herself on her own terms.

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