Expanded remit sees Pravin Menon CEO Veranda PHIRE while retaining group marketing role

Veranda Learning has expanded the leadership remit of senior executive Pravin Menon, who will now head Veranda PHIRE as chief executive officer while continuing to serve as group marketing officer. The dual responsibility signals a greater role for marketing led thinking in the company’s growth and product plans, with Pravin Menon CEO Veranda PHIRE now combining brand and business mandates.

Menon shared the development on LinkedIn, noting that he has been entrusted with the additional responsibility of serving as chief executive officer of Veranda PHIRE while remaining group chief marketing officer of Veranda Learning. The announcement frames the move as both a new challenge and a continuation of his existing work within the organisation.

Veranda PHIRE sits within the wider Veranda Learning ecosystem, and placing its leadership in the hands of the existing marketing head suggests a tighter alignment between brand building, learner outreach, and business strategy. The company is positioning the combined role as a way to integrate market insight more deeply into product and platform decisions.

Menon has been associated with Veranda Learning for more than 4 years, working across marketing and brand responsibilities during a period of growth for the education group. His broader career includes stints at media and publishing companies such as Worldwide Media, Vikatan, and Bennett Coleman and Co, among others.

That mix of experience across media and education gives him a perspective on content, distribution, and audience engagement that is likely to inform his leadership at Veranda PHIRE. The organisation appears to be drawing on that background as it looks to deepen its presence in a competitive learning market.

By combining the chief executive role at Veranda PHIRE with the group marketing officer position, Veranda Learning is emphasising the connection between brand strength and business performance. In education, where trust, relevance, and clear communication are central to enrolment decisions, this model places a marketing lens at the core of strategic choices.

The move also reflects a wider trend of organisations asking senior marketing leaders to take on broader commercial responsibilities. For Veranda, the success of this structure will be judged by how well it can translate insight into products, experiences, and communication that resonate with learners while supporting sustainable growth.

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