Gullak Money Brings On Nikhil Rao to Shape the Future of Its Brand

Gullak Money is making a big brand move, and it involves one of India’s most respected creative minds in marketing. The company has welcomed Nikhil Rao as its brand advisor, a decision that signals a bold new chapter for the fast-growing fintech brand that’s redefining how Indians invest in digital gold.

Known for iconic campaigns like Cadbury’s Shubh Aarambh, 5 Star’s Ramesh and Suresh, and the quirky Snickers films with Rohit Shetty, Nikhil Rao brings over twenty years of unmatched brand-building experience. Currently the Chief Marketing Officer at Mars Wrigley India, Rao has worked on household names like Galaxy, Orbit, and Boomer, blending emotion, scale, and long-term brand recall. Now, he’s ready to bring that storytelling depth and strategic clarity to Gullak.

Gullak is not just another fintech app. With over 770 crore rupees worth of gold transactions facilitated and 615 crore in assets under management, it has quietly become a trusted partner in everyday savings for thousands of Indians. The addition of Nikhil Rao is not just about marketing optics. It’s about sharpening the brand’s positioning, building category leadership, and making Gullak the go-to name in digital gold.

At a time when fintech players are fighting for attention with features, discounts, and noise, Gullak’s approach is more grounded. It connects with a culturally emotional product like gold and delivers it with digital discipline. That unique balance is what Rao hopes to amplify through brand strategy and storytelling that speaks to India’s evolving middle class.

His role will involve guiding the founding team on long-term marketing direction, unlocking creative opportunities, and ensuring that every touchpoint   from product to communication   reflects trust, simplicity, and aspiration. According to Gullak’s co-founder Naimisha Rao, having someone of Nikhil’s instinct and experience on board is a massive vote of confidence for the brand’s future.

As digital gold becomes a household habit across urban and tier two India, Gullak is gearing up to not just ride the wave but lead it. With Nikhil Rao on board, the brand now has the voice and vision to match its mission.

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