Hemlata Yederi Joins B4U As Chief Revenue Officer

Veteran media executive Hemlata Yederi joins B4U as Chief Revenue Officer after 14 successful years at SAB Group, bringing three decades of experience across leading Indian media houses.

B4U has appointed Hemlata Yederi as its new Chief Revenue Officer, marking a key leadership addition for the company. With an illustrious career spanning over three decades, Yederi brings with her extensive experience in media sales, partnerships, and revenue strategy.

A Strategic Move For Growth

After spending 14 years at Sri Adhikari Brothers (SAB) Group, where she served as the National Head of Sales, Yederi announced her move to B4U via LinkedIn. In her post, she shared, “As Chief Revenue Officer at B4U Television, I lead revenue growth and partnership strategy across our broadcast network, driving innovation in brand monetization, media sales, and cross-platform expansion.”

Her appointment signals B4U’s focus on strengthening its revenue streams and building strategic alliances in a rapidly evolving media landscape. The role will see her leading business development across broadcast and digital properties, aiming to expand B4U’s footprint among advertisers and audiences alike.

Three Decades Of Industry Experience

Yederi’s impressive track record includes leadership roles across major media organizations such as NDTV, Mid-Day, and Anant Media, where she played pivotal roles in scaling sales operations and building long-term partnerships. Her journey through traditional and digital media spaces gives her a holistic understanding of India’s dynamic media ecosystem.

At SAB Group, she contributed significantly to the network’s growth, leading national sales teams and overseeing innovative campaigns that bridged content with brands. Her expertise in monetization and brand strategy will now power B4U’s efforts to stay competitive in a market that demands creativity, agility, and cross-platform storytelling.

Leading B4U Into Its Next Phase

Under Yederi’s leadership, B4U is expected to focus on expanding its advertising solutions, boosting content partnerships, and tapping into newer audience segments through data-driven insights and multi-channel engagement.

Her appointment reflects a growing trend in the Indian media industry where companies are prioritizing leaders who can merge creativity with commercial strategy, ensuring sustained growth in an increasingly digital-first environment.

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