IndoBevs brings in Sharad Negi as IndoBevs Chief Financial Officer

Alcobev company IndoBevs has announced the appointment of Sharad Negi as its chief financial officer. The move places an experienced finance leader at the centre of the company’s next stage of growth, underlining the importance of disciplined financial management in a competitive category. The IndoBevs Chief Financial Officer role will focus on supporting bold ideas with robust governance.

Negi is a Chartered Accountant with more than 15 years of experience in finance, strategy, and governance. At IndoBevs he will oversee financial processes and help shape decisions that determine how the company allocates resources, manages risk, and plans for expansion. The company is signalling that its growth ambitions will be matched by attention to structure and control.

In a statement on his appointment, Negi said IndoBevs has always stood out for its bold ideas and commitment to excellence. He added that he looks forward to strengthening financial processes, enabling strategic investments, and ensuring that growth remains both scalable and sustainable.

Negi’s career spans leadership roles at Ernst and Young and Pernod Ricard. At these organisations he spent a decade working on financial planning, risk management, and business performance initiatives. That combination of advisory and in house experience gives him perspective on both frameworks and execution.

For IndoBevs, his arrival brings together technical knowledge of finance, familiarity with global best practices, and direct exposure to the alcobev space. The company is positioning this mix as an asset as it navigates regulatory complexity, evolving consumer tastes, and the demands of brand building.

In the alcobev sector, financial leadership plays a central role in balancing investment in brands with the realities of compliance and market cycles. IndoBevs is using this appointment to underline that it views finance as a partner in growth rather than a back office function.

By tasking Negi with strengthening processes and enabling strategic investments, the company is setting expectations for a phase where scale and discipline move together. His background in risk management and performance tracking suggests an emphasis on transparent metrics and measured expansion.

As IndoBevs pursues its vision, the success of this appointment will be reflected in how well the company can sustain momentum while managing risk, ensuring that ambition is backed by sound financial foundations.

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