JioHotstar promotes Richa Parekh senior director of marketing

JioHotstar has promoted Richa Parekh senior director of marketing, recognising her contribution to subscriber growth, global launches and multi market performance campaigns over the past three years. In her earlier role as digital marketing lead, she helped build the streaming platform’s presence across India and international markets through data driven media, experimentation and a strong focus on subscriber value.

Parekh announced the promotion on LinkedIn, sharing that she is stepping into the new position with excitement and gratitude.

Digital leader behind JioHotstar growth

During her tenure as digital marketing lead, Richa Parekh played a central role in shaping how JioHotstar reached and engaged audiences online. She oversaw campaigns that combined paid and organic tactics, delivering measurable results in terms of acquisition, retention and brand visibility.

One of the key milestones in her journey was leading digital initiatives around the launch of Disney Plus across 18 regions, including the Middle East, Israel and South Africa. Coordinating performance campaigns and brand messaging across such diverse markets required tight orchestration, cultural nuance and deep comfort with digital platforms.

How did she support subscription growth and efficiency

In the first year following the Disney Plus integration, Parekh focused on scaling subscriptions while keeping acquisition costs under control. Her work included

• Designing full funnel campaigns from awareness to conversion

• Testing creatives, offers and formats to improve performance

• Balancing investments across social, programmatic and search channels

• Using data to inform audience segmentation and remarketing

A key question for any streaming platform is how to reduce acquisition cost without hurting volume or quality of users. By applying a performance marketing mindset, she helped JioHotstar move toward more efficient and targeted spend.

Experience across health, BFSI and digital agencies

Before joining JioHotstar, Richa headed digital marketing for Aditya Birla Health Insurance. There, she delivered campaigns across multiple health categories and digital platforms, giving her exposure to a highly regulated and trust sensitive sector.

Her earlier roles at iProspect, Rediff dot com, Performics India and Reload Media built her foundation in

• Digital operations and performance strategy

• Search engine optimisation and content aligned growth

• Paid media planning and execution

• Product led marketing programs across BFSI, telecom, real estate and e commerce

This wide base of category experience is useful in a streaming environment, where partnerships, payment integrations and brand collaborations often intersect with these sectors.

Why JioHotstar promotes Richa Parekh senior director of marketing now

The streaming market is entering a new phase where pure user acquisition is not enough. Platforms need to improve loyalty, increase watch time and strengthen brand affinity while managing costs. Elevating a leader who understands both brand building and performance can help bridge that gap.

When should a company move a digital marketing lead into a broader marketing leadership role It makes sense when

• Digital already drives most customer journeys

• The brand wants one view of marketing across channels

• There is a need to connect data, creative and product under a single vision

JioHotstar appears to be making that bet with this promotion.

With JioHotstar promotes Richa Parekh senior director of marketing, the platform is rewarding a leader who has already shaped its digital growth playbook. Her experience across global launches, multi market performance campaigns and cross sector digital marketing puts her in a strong position to guide the next chapter of JioHotstar brand and subscriber growth in India and beyond.

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