New mandate sees TCS elevate Kritika Saxena Head of Marketing India

Kritika Saxena Head of Marketing India will now lead TCS brand building across the country, drawing on newsroom roots and corporate storytelling experience.

Tata Consultancy Services has elevated senior communications leader Kritika Saxena to a new country facing mandate as Kritika Saxena Head of Marketing India. The move marks a significant shift in her five year journey at TCS, following a long career in television news.

In her new role, Saxena will be responsible for amplifying and strengthening the TCS brand within India. She will lead marketing efforts across the region and work closely with the India leadership team across business segments, shaping how the company presents its technology and transformation narrative to domestic stakeholders.

Saxena has expressed particular enthusiasm for taking forward the flagship Accelerating India campaign, which she describes as close to her heart. The initiative has been central to how TCS frames its role in the country’s growth story, and her stewardship signals continuity alongside a fresh emphasis on integrated brand storytelling.

On LinkedIn, she framed the appointment as part of a five year transition from television journalism to corporate leadership, highlighting how skills from the newsroom continue to shape her approach to marketing and communication.

Before this elevation, Saxena served as head of corporate communications at TCS. In that role she was credited with reorganising the communications function and launching TCS Studios, the company’s in house content and production arm. The unit has been central to building a consistent narrative across formats and platforms, from long form stories to executive visibility.

She joined TCS after a prominent 14 year stint in business journalism at CNBC TV18, where she worked as chief of bureau for Mumbai and South India and anchored programmes such as After the Bell and India Business Hour. The experience gave her a deep understanding of markets, companies and policy, as well as the discipline of daily deadlines.

In her post, Saxena wrote that one enduring lesson from both journalism and corporate communications is the power of good storytelling. She also pointed to her own progression inside TCS as evidence of an organisation that encourages internal growth and offers clear pathways for elevation.

The move underscores how large technology companies increasingly view brand building as a strategic function that sits close to leadership. By placing a former journalist and communications head in charge of India marketing, TCS is signalling that editorial judgement, narrative skill and executional depth are central to how it wants to speak to domestic audiences.

As India remains a key market for talent, clients and policy conversations, the role will involve balancing global positioning with local expectations. Saxena’s blend of newsroom experience, corporate restructuring work and familiarity with TCS leadership gives her a base to shape campaigns that are both brand safe and story rich.

Follow Marketing Moves on Instagram and Facebook for industry insights, strategy breakdowns, and brand transformation stories.