Nicky Singh Joins Vianaar as Associate Director Marketing

Luxury real estate brand Vianaar has announced the appointment of Nicky Singh as Associate Director Marketing, marking a major leadership addition as the company continues to expand its design-led and sustainable property portfolio across Goa, Kasauli, and Sri Lanka.

A Strategic Move for Vianaar’s Brand Growth

Nicky Singh’s appointment represents a strategic move in Vianaar’s journey towards elevating its brand presence and deepening consumer engagement in the luxury real estate market. In her new role, she will lead the brand’s communication, creative direction, and marketing initiatives with a strong emphasis on storytelling, experiential campaigns, and premium positioning.

Her extensive experience will guide Vianaar’s next chapter of growth, focusing on building a sharper identity, curating high-value experiences for clients, and fostering a stronger emotional connection with its audience.

Speaking on her new role, Nicky said, “Vianaar is a brand I have long admired for its strong design ethos, seamless ownership experience, and commitment to sustainable living. I’m excited to contribute to its evolution as a global luxury lifestyle brand, building narratives that speak to a discerning, experience-driven audience.”

From Lintas Live to Vianaar

Before joining Vianaar, Nicky spent nearly ten years at Mullen Lowe Lintas Group’s digital-first creative PR arm, Lintas Live, where she rose to the position of Senior Vice President. During her tenure, she played a key role in managing communication, marketing, and events for leading brands such as Cinepolis, Turkish Airlines, H&M, Porsche, Valvoline Cummins, and Vadilal International.

At Lintas Live, she worked closely with the top leadership and led northern operations, shaping impactful campaigns that merged creativity with measurable brand impact. Her work spanned multiple sectors including luxury, travel, hospitality, real estate, aviation, and automobiles.

Prior to Lintas Live, she headed marketing and communications for DLF Luxury Malls, giving her deep insight into India’s evolving premium consumer landscape.

About Nicky Singh

With over 23 years of professional experience, Nicky Singh is recognized as one of India’s foremost experts in luxury brand communication. Her forte lies in crafting bespoke experiences for high-net-worth individuals, ultra-high-net-worth clients, and senior corporate leaders. Known for her white-glove approach to branding, she combines creativity with business insight to develop campaigns that resonate with aspirational audiences.

Her expertise spans integrated marketing, strategic storytelling, content development, and relationship management. A strong believer in innovation and authenticity, Nicky’s career reflects her ability to transform brands through differentiated experiences that connect emotionally with consumers.

A New Chapter for Vianaar

Welcoming Nicky to the leadership team, Varun Napal, Founder of Vianaar, said, “We are delighted to have Nicky join the Vianaar family. Her strategic mindset, creativity, and in-depth understanding of the luxury consumer make her a valuable addition. As we expand across geographies, her vision will help shape how the world experiences both Vianaar and The Blue Kite brand.”

Her appointment signals Vianaar’s continued focus on elevating brand storytelling, strengthening consumer resonance, and redefining luxury real estate marketing with design, sustainability, and experience at its core.

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