Zerodha co founder Nikhil Kamath has invested in One Hand Clap, a rising creative agency founded by Aakash Shah and Naveed Manakkodan. Both founders are former members of the iconic comedy collective All India Bakchod and have since carved out a niche for themselves in the Indian advertising and branded content landscape. The investment marks a major milestone for the agency and signals a new phase of growth driven by creative ambition and strategic support.

The announcement came through Aakash Shah’s Instagram post, which reflected on the agency’s journey over the past decade. From its early days producing viral content like Dank Irrfan to launching One Hand Clap in 2019, the post celebrated how the team turned scrappy storytelling into a creative powerhouse. Shah expressed gratitude to Kamath for believing in their vision and shared optimism about what lies ahead for the agency.

One Hand Clap has quickly become known for high impact, culturally sharp advertising. The agency recently caught national attention with its campaign for EMotorad, an electric cycle brand. The ad film featured MS Dhoni channeling Ranbir Kapoor’s intense persona from the movie Animal, blending satire, star power, and pop culture into a campaign that went viral. This project not only showcased One Hand Clap’s ability to create buzz but also demonstrated its flair for mixing humor, storytelling, and strategic brand messaging.

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Now a team of eighty five, the agency has built an impressive portfolio with clients such as Netflix, BGMI, Swiggy, CoinDCX, and Bajaj Chetak. From food delivery and gaming to fintech and mobility, One Hand Clap has worked across diverse sectors with campaigns that are anything but traditional.

With Kamath’s backing, One Hand Clap is expected to further expand its creative and production capabilities. Known for supporting unconventional ideas, Kamath’s involvement reflects his growing interest in the content and storytelling space. His investment not only brings in financial momentum but also reinforces the agency’s vision to push creative boundaries in Indian advertising.

This partnership is more than a funding story. It is a vote of confidence in the power of fresh voices, edgy content, and a new generation of storytellers who are reimagining what Indian advertising can look like.

 

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