Niraj Mishra Joins Dream11 as Vice President of Product Marketing

Niraj Mishra has been appointed as Vice President of Product Marketing at Dream11, bringing with him a wealth of experience from some of the most influential digital and entertainment brands in India. With a career that spans key roles at Disney Plus Hotstar, Amazon MX Player, ByteDance, and ZEE5 Global, Mishra’s entry signals a focused push by Dream11 to deepen user engagement and accelerate growth through sharper product led marketing strategies.

In his most recent role at Disney Plus Hotstar, Mishra served as Head of Product Growth and International Expansion. During his nearly three year tenure, he played a pivotal role in scaling the platform’s reach while refining subscription funnels and user retention models across multiple geographies. His work there was crucial to navigating the evolving competitive streaming landscape and ensuring sustainable international traction for the brand.

Before that, Mishra led User Growth at Amazon MX Player where he worked on expanding user bases across Tier 2 and Tier 3 markets. His earlier stint at ByteDance allowed him to experiment with short form content dynamics while overseeing platform side user acquisition efforts in a rapidly changing digital ecosystem.

One of his longest and most impactful tenures was at ZEE5 Global, where he served as Global Lead for Subscription Revenue. There, he was responsible for monetization strategy, focusing on international expansion and revenue generation through subscriptions. His efforts helped the platform unlock new markets while improving user lifecycle value. This mix of product growth, performance marketing, and global subscription experience makes Mishra a strong strategic fit for Dream11’s vision.

Niraj Mishra’s early career foundation was laid in telecom and fintech spaces with brands like Idea Cellular and Suvidhaa Infoserve, where he handled marketing strategy and user campaigns during the early wave of India’s digital shift. His diverse industry exposure and user centric mindset are expected to add momentum to Dream11’s ongoing efforts in product innovation, user retention, and monetization at scale.

With Dream11 continuing to lead India’s fantasy sports market and expanding its ecosystem, Mishra’s role will be crucial in connecting product capabilities to user needs through targeted marketing efforts. His leadership comes at a time when consumer engagement, personalization, and scalable growth models are central to success in competitive digital ecosystems.

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