Nucleus Software Brings Aabhinna Suresh Khare Onboard as Chief Marketing Officer

Nucleus Software has appointed Aabhinna Suresh Khare as its new Chief Marketing Officer at a crucial time in its brand evolution. The company is currently undergoing a global rebranding effort, and Khare’s entry signals a renewed commitment to strategic storytelling, digital innovation, and unified brand identity across international markets.

With 18 years of leadership experience across fintech, media, and consumer technology, Khare brings a well rounded perspective to the role. His past stints at Bajaj Capital, BookMyForex, IndiaMart, TravelTriangle, Star, and Zee Networks have equipped him with the tools to lead marketing transformation at scale. Known for integrating brand strategy with digital first campaigns, Khare has consistently delivered results by blending creativity with a strong grasp of consumer behaviour.

At Nucleus Software, Khare will take charge of global marketing initiatives, spearheading efforts in AI powered storytelling, customer centric engagement, and cohesive brand building strategies. His mandate is clear: to craft a brand image that matches the advanced, human first fintech solutions Nucleus is known for. This includes developing deeper connections with customers, partners, and stakeholders while amplifying the brand’s presence in competitive global markets.

Parag Bhise, CEO and executive director of Nucleus Software, expressed confidence in Khare’s ability to lead this transformation. He highlighted Khare’s deep understanding of modern marketing and technology, calling him a valuable asset in Nucleus Software’s ongoing mission to build trust and deliver innovation. Bhise believes that Khare’s arrival will help the brand better engage its audience and communicate its evolving value proposition more effectively.

Khare shared his excitement about joining Nucleus Software at such a dynamic point. For him, this role represents more than a leadership opportunity. It is a chance to redefine what brand engagement means in the age of artificial intelligence. He believes that the future of marketing lies in telling intelligent, emotionally resonant stories that make technology feel more human, more relatable, and more trusted.

He emphasized that his vision is to create a brand that is not only smart and scalable but also meaningful to the people it serves. He wants Nucleus Software to be recognized as a brand that leads with empathy, communicates with clarity, and delivers innovation with integrity. His goal is to align every marketing touchpoint with the core values of the company, ensuring that the brand remains future ready and culturally relevant.

As Nucleus Software positions itself for global growth and deeper market penetration, Khare’s leadership is expected to bring clarity, energy, and purpose to its brand building efforts. This move further solidifies the company’s intention to evolve from a fintech solutions provider into a bold, recognizable brand that resonates emotionally as well as functionally.

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