Pizza Hut India Elevates Manish Guptaa to Chief Marketing Officer

Pizza Hut India has promoted Manish Guptaa to Chief Marketing Officer. With over two decades of experience in QSR, auto, and consumer tech, Guptaa will focus on strengthening brand relevance and digital-first growth in India’s competitive QSR market.

A Strategic Leadership Move

Pizza Hut India, part of Yum! Brands, has elevated Manish Guptaa as its new Chief Marketing Officer. Guptaa, who has been with the brand since 2019, previously served as Chief Digital and Technology Officer. In his new role, he will focus on amplifying brand craveability, driving digital innovation, and strengthening consumer connect as the quick service restaurant market in India evolves rapidly.

A Career Built on Consumer Insight and Innovation

With more than 20 years of experience across multiple industries, Guptaa has worked in leadership positions at Domino’s under Jubilant FoodWorks, Karbonn Mobiles, Spice Mobiles, and Maruti Suzuki. At Domino’s, his tenure was marked by product innovations and high-impact marketing campaigns that contributed to the brand’s scale in India. His wide exposure across categories has given him a strong perspective on consumer behavior, digital transformation, and business building.

Driving Pizza Hut’s Digital Transformation

Since joining Pizza Hut in 2019, Guptaa has played a pivotal role in embedding data-driven marketing into the brand’s DNA. He has been instrumental in scaling performance marketing, expanding digital commerce, and pioneering tech-led campaigns that reshaped how the brand connects with its consumers. His appointment reflects Pizza Hut’s confidence in his ability to blend technology and creativity to keep the brand relevant for India’s new-age customers.

Vision for the Brand

Commenting on his new role, Guptaa said, “At the heart of our brand is craveability—the irresistible appeal that keeps consumers coming back. My focus will be on delivering iconic pizzas, bold flavors, and memorable brand experiences that resonate deeply with today’s consumers. We aim to strengthen Pizza Hut as a modern, digital-first brand through data-driven storytelling and agile marketing strategies.”

Rohan Pewekar, Managing Director of Pizza Hut Indian Subcontinent, praised the promotion, stating, “Manish has been a driving force behind some of our most impactful digital innovations and campaigns. His strategic mindset and strong understanding of consumer behavior make him the ideal leader to guide Pizza Hut into its next phase of growth.”

Looking Ahead

The elevation of Guptaa comes as Pizza Hut sharpens its “back-to-core” strategy, with a strong focus on value, innovation, and cultural resonance. The QSR industry in India is highly competitive, with players vying for consumer attention through product differentiation, digital convenience, and cultural storytelling. Under Guptaa’s leadership, Pizza Hut is expected to continue reinforcing its position as one of India’s most relevant and trusted pizza brands.

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