Prashant Iyer signs off from Netflix India and leaves a playbook that shaped streaming culture

A long run at a platform feels short when the work keeps entering culture. Prashant Iyer is closing his Netflix India chapter after almost eight years, a journey that began in social and grew into leading marketing for films and series across India with impact touching APAC. The résumé reads like a timeline of the service in the country. Sacred Games building the first serious binge habit. Money Heist and Squid Game turning local fans into global evangelists. Heeramandi proving that a lavish Indian original can own both chatter and completion. Stranger Things, Narcos, Wednesday, Mismatched and a steady line of local breakouts keeping the feed warm between tentpoles.

The through line was craft and collaboration. Iyer’s teams worked across strategy, product and monetisation so creative did not live alone. Trailers arrived with social labs, creator ecosystems learned to speak the shows in their own language, and title pages met audiences already primed for the watch. The lesson for marketers is simple. In streaming, marketing is a product feature. When the two share a scoreboard, discovery turns into intent and intent turns into hours watched.

The exit matters for a different reason too. It shows how Indian talent can operate at regional scale without losing local touch. As the market fragments across platforms, the playbook he leaves behind is worth copying. Start with story clarity, ship modular creative that can travel across cities and cultures, measure aided recall and completion together, and let talent and creator voices carry the message with credibility.

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