Shadab Jakati’s 10 Rupee Question That Became A Viral Sensation And A Brand Magnet

From a small village in Meerut to global brand deals, Shadab Jakati’s quirky 10 rupee biscuit question shows how social media can turn an everyday man into a nationwide phenomenon.

From Meerut To Millions

Shadab Jakati’s story begins in Incholi, a small village in Meerut, far removed from the worlds of stardom or luxury. After a brief stint as a driver in Saudi Arabia, he returned home and started experimenting with content creation. But no one could have predicted how one simple line would transform his life. The question “10 rupaye wala biscuit kitne ka hai ji” became an instant viral sensation. Delivered with his unique style and charm, the dialogue struck a chord with audiences everywhere.

The video spread like wildfire across Instagram and YouTube, amassing over 57 million views, 2.8 million likes, and more than 1.4 million shares. What began as a quirky clip quickly turned into a cultural moment, sparking a trend that both celebrities and creators rushed to join.

Celebrities And The Trend

What cemented the meme into pop culture history was the wave of celebrities who joined the trend. Rapper Badshah and cricketer Rinku Singh added fuel to the fire with their own takes on the viral line. Soon, the question was no longer just Shadab’s—it had become a national inside joke repeated in households, offices, and online communities across India.

Beyond One Viral Clip

Shadab Jakati was not just a one video wonder. A consistent YouTuber with over 4 million subscribers, he had already been experimenting with skits, travel vlogs, and comedy shorts. His new fame only amplified his existing work, bringing millions of new viewers to his channel. The viral success elevated him from a small creator to one of the most talked about internet personalities in India.

From Memes To Money

Brands quickly saw the opportunity. Shadab’s approachable persona and massive reach made him an attractive face for collaborations. Major companies jumped on board including Britannia, Samsung, Zee5, and Instamart in a crossover with popular creator Triggered Insaan. Each collaboration turned his viral identity into an effective marketing tool, proving that modern advertising thrives on authentic cultural moments.

A Digital Age Fairytale

Shadab Jakati’s journey mirrors that of other grassroots internet stars like Raju Kalakaar and Dolly Chaiwala, but his story carries a lesson for the digital age. Fame today is not restricted to Bollywood or cricket. With social media, a relatable personality and a single viral moment can break every barrier. From the lanes of Incholi to becoming a brand magnet, Shadab’s rise is proof that the internet remains one of the most powerful tools for rewriting destiny.

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