Sindhuja Rai Takes Over as Chief Client Officer APMEA at WPP Media

Sindhuja Rai has officially stepped into the role of Chief Client Officer for WPP Media across the Asia Pacific, Middle East, and Africa region. Her appointment marks a significant leadership shift and reflects WPP’s focus on strengthening client relationships and media strategy across a vast and rapidly evolving market landscape.

Rai made the announcement through a post on LinkedIn, where she reflected on her journey and excitement about the new chapter. With an impressive career spanning more than a decade, Rai brings a rare blend of global vision and regional expertise to the role. Her past experiences make her well suited to lead WPP Media’s client portfolio in APMEA with precision and purpose.

Prior to this promotion, Sindhuja was serving in a leadership role at WPP Media overseeing APAC Client Leadership. Her tenure in that position lasted from October 2024 to June 2025, during which she played a critical role in guiding strategic initiatives and aligning teams across the region. Before rejoining WPP Media, she was the CEO of Wavemaker APAC where she led operations from September 2023 to June 2025, managing agency growth, talent expansion, and strategic integration across countries in the Asia Pacific region.

Her legacy in the media industry is closely tied with her long standing contribution to Mondelēz International. Across 13 years, she held several influential roles including Senior Director of Global Media Investment and AMEA Consumer Experience between 2020 and 2023. From 2018 to 2020, she also led media, data, and digital initiatives as Director for the APMEA region. Her deep involvement with brand transformation, data driven marketing, and regional media innovation helped shape Mondelēz’s performance in highly competitive markets.

Sindhuja’s career has been defined by a sharp understanding of consumer behavior, a data first mindset, and the ability to scale strategies across diverse markets. Her return to WPP Media in a top tier leadership role underscores the company’s intent to futureproof its client engagement model. With growing expectations from brands in an increasingly fragmented digital environment, the Chief Client Officer role becomes vital in building trust, delivering value, and driving collaborative success.

As the APMEA region continues to evolve as a key growth zone for global advertising, Sindhuja Rai’s experience and leadership are expected to add both stability and innovation to WPP Media’s client strategy. Her approach blends business acumen with empathy, making her a leader to watch in the industry.

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