Sonal Choithani Takes Charge as Group Brand and Communications Head at Vedanta

Vedanta Group has elevated Sonal Choithani to the role of Group Chief Brand and Communications Officer as it gears up for a transformative new phase in its journey toward sustainable growth and innovation.

Vedanta Group has appointed Sonal Choithani as its new Group Chief Brand and Communications Officer, a move that comes at a crucial time as the company steps into what it calls Vedanta 2.0. With more than two decades of experience in strategic communication, brand leadership, and stakeholder engagement, Choithani now holds one of the most influential communication positions in the Indian industrial sector.

Her appointment was shared via LinkedIn, where she reflected on her journey with Vedanta, calling it a six-year story across three roles and one passionate commitment to the world of metals. She expressed enthusiasm about leading the group’s brand narrative as it expands its footprint in critical minerals, energy transition metals, oil and gas, and future-ready technologies.

Prior to this elevation, Choithani held the same role at Vedanta Limited for five years and spent the past year at Hindustan Zinc, another company under the Vedanta umbrella. Her return to group-level leadership marks a reaffirmation of her deep-rooted alignment with the brand's evolving vision.

Choithani is no stranger to complex brand ecosystems. Her cross-sector experience covers banking, consumer goods, electronics, manufacturing, renewable energy, and natural resources. Throughout her career, she has been known for crafting impactful campaigns that go beyond messaging and deliver measurable outcomes in brand reputation, stakeholder trust, and market visibility.

At Vedanta, her leadership comes at a pivotal moment. The company is rapidly reshaping its identity from a traditional resource conglomerate to a future-forward enterprise. From critical mineral exploration to energy innovation and digital transformation, the group is positioning itself at the heart of India’s next phase of industrial and environmental evolution.

In this role, Choithani is expected to strengthen the group's narrative, lead purpose-driven campaigns, and ensure alignment between brand strategy and business transformation. Her appointment also reflects Vedanta's increasing emphasis on storytelling that connects innovation with impact and business performance with community relevance.

As Indian industry moves toward cleaner energy and digital-first transformation, leaders like Sonal Choithani are set to shape how legacy businesses evolve into modern icons. Her track record in building credible, cross-platform communication makes her one to watch as Vedanta takes on its next big chapter.

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