The Face Returns: Ajay Devgn and Prayag Reunite to Build ‘Shaandar’ Homes Again

Prayag India has officially welcomed back Bollywood star Ajay Devgn as the face of its brand, reaffirming a partnership built on values of trust, authenticity, and excellence. Known across the country for delivering high quality sanitaryware and plumbing solutions, Prayag is now ushering in a new chapter with its upcoming campaign, “Prayag Ghar Banaye Shaandar,” designed to deepen its emotional resonance with Indian households. With Ajay Devgn’s return, the brand is not just renewing a celebrity association it is rekindling a successful story that captured the hearts of millions.

This isn’t the first time the actor and the brand have joined forces. Their earlier campaign, “Prayag Quality Bemisal – Likh Ke Le Lo,” left a cultural imprint, turning a marketing tagline into a household phrase. Audiences not only remembered it, but embraced it. Devgn’s strong presence and relatable portrayal gave the brand a voice that spoke directly to everyday Indian consumers. The phrase became a stamp of credibility, symbolising quality that could be guaranteed without a second thought.

Now, with the launch of “Prayag Ghar Banaye Shaandar,” the brand aims to elevate this emotional connection. More than just products, Prayag wants to be seen as a partner in the making of beautiful, dependable homes. It wants to stand for more than functionality. It wants to reflect the soul of Indian families who put care, pride, and aspiration into every corner of their homes. This campaign shifts the narrative from technical performance to human experience, focusing on how homes feel rather than just how they function.

Ajay Devgn’s involvement reinforces this sentiment. His persona evokes dependability and quiet strength, qualities that align with Prayag’s brand philosophy. Speaking about his return, Devgn shared that his connection with Prayag runs deep. It is not just about endorsing a product line. It is about representing a legacy that blends innovation with trust. For him, the joy of returning lies in continuing a conversation that began years ago and now holds deeper meaning. He believes that a brand like Prayag resonates because it stands for something real, and he is proud to carry that message forward once more.

From the perspective of Prayag India, the decision to bring Devgn back was both strategic and emotional. The brand recognises that in a saturated market, lasting connections require more than promotions. They require consistency in values and a shared cultural understanding. The CEO of Prayag India, Nitin Aggarwal, reflected on how their previous campaign was not only commercially impactful but also emotionally enduring. It became something that people remembered long after the TV spot ended, a rare achievement in modern advertising.

With this fresh campaign, Prayag is reaffirming its place not just in bathrooms and kitchens, but in the emotions of its customers. By combining cinematic storytelling with a clear brand promise, “Prayag Ghar Banaye Shaandar” hopes to echo through walls and hearts alike. It celebrates the idea that what truly makes a home grand is not the tiles or the fittings, but the care and belief behind every choice. And that is the story both Prayag and Ajay Devgn are here to tell again.

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