Triptii Dimri Joins Hrithik Roshan in HRX’s New Campaign That Redefines Athleisure for Everyday Life

HRX, the active lifestyle brand co-founded by Hrithik Roshan, has just unveiled its latest brand campaign and it comes with a powerful new addition. Actor Triptii Dimri has joined the HRX family as its first female brand ambassador, a move that signals the brand’s growing focus on women consumers and the evolution of athleisure from gym gear to everyday wear.

Titled ‘Built for Sweat, Designed for Life,’ the campaign delivers a fresh, stylish perspective on activewear by showcasing how HRX fits seamlessly into the many moments of daily life. Whether it is intense workouts, a yoga session, running errands, grabbing coffee or simply breaking into a dance challenge, the film captures the versatility of HRX products. At the heart of the campaign is the idea that performance wear does not have to be limited to the gym   it can be both functional and fashionable for real life.

The campaign film features a contrast of personalities. Hrithik Roshan brings his signature discipline and laser-sharp fitness energy, while Triptii Dimri brings spontaneity, grace and a more playful flow. Together, they represent two sides of a shared lifestyle that values movement, health, and style. Through everyday situations and inner monologues, the film weaves in a natural chemistry between the two, with a shared love for staying active on their own terms.

Hrithik Roshan expressed excitement about the collaboration, noting that HRX has always aimed to be more than just a fitness label. It is about being a companion in the journey towards wellness, not just in the gym but in every part of life. With Triptii onboard, HRX expands its narrative to include more diverse voices and styles, reaching a wider audience of consumers who see athleisure as both a functional and personal style statement.

Triptii Dimri, known for her nuanced performances and elegant screen presence, called the campaign a celebration of movement, individuality and effortless expression. She said she is thrilled to represent HRX during a time when activewear in India is no longer seen as niche, but as a mainstream, everyday fashion category.

Myntra, the platform that houses HRX, also sees this campaign as a strategic step forward. Suman Saha, CXO of the House of Brands at Myntra, emphasized that HRX continues to be a leader in the activewear and athleisure category. The addition of Triptii not only diversifies the brand’s appeal but also reinforces Myntra’s focus on delivering performance-driven fashion for modern Indian consumers.

The campaign was developed and executed by a creative team led by Varun A and Rishi P, with direction by Devang Singh Thukral. The visuals are clean, energetic, and rooted in a lifestyle approach that feels relatable rather than aspirational. Production was handled by Ideaz Farm, with a team that ensured the narrative stayed grounded in both style and substance.

This campaign marks a shift in how activewear is positioned in India. No longer just about hustle or pushing limits, HRX is now making space for joy, comfort and individuality in movement. With Triptii Dimri as the new face alongside Hrithik Roshan, the brand is writing a new chapter that feels inclusive, inspiring, and true to life.

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