HP India Signs Ayushmann and Aparshakti Khurrana for a Campaign That Blends Tech with Heart

HP India just made a big move, and it’s more than just a celebrity endorsement. The brand has officially onboarded actor Ayushmann Khurrana as its new face, bringing with him not only his on-screen versatility but also his off-screen relatability. And in an exciting twist, HP’s latest campaign will also feature Ayushmann’s brother and fellow actor Aparshakti Khurrana. Together, the Khurrana brothers will headline a campaign that is set to be equal parts heart, tech, and culture.

This strategic collaboration comes on the heels of HP’s earlier global partnerships with icons like Ferrari and Real Madrid. But with India being one of HP’s fastest growing markets, the brand is making it clear that it is ready to connect more deeply with Indian consumers by choosing faces that reflect today’s mindset.

Ayushmann Khurrana is known for choosing stories that challenge norms and amplify voices that often go unheard. Whether it is a small-town underdog, a man navigating social taboos, or someone redefining masculinity, his work consistently pushes boundaries. That spirit of innovation, adaptability, and purpose is exactly what HP wants to spotlight through this campaign. With technology now more personal and storytelling more digital than ever, HP’s alignment with Ayushmann feels both timely and authentic.

His brother Aparshakti brings a complementary energy to the table. With his easy charm and growing popularity, he represents the new generation of creators and professionals who thrive on multi-dimensional expression. Together, the duo brings a unique family dynamic that blends humour, creativity, and connectivity, mirroring the very essence of what HP wants its devices to empower.

The campaign itself is designed to inspire. It is not just about product features. It is about showing how technology becomes a tool for expression, growth, and individual empowerment. From students creating music on their laptops to entrepreneurs building their next big idea from their living rooms, HP wants to highlight the personal side of progress.

This move is part of HP’s broader effort to evolve from a technology provider into a lifestyle-driven brand that understands the aspirations of modern India. By collaborating with cultural icons like the Khurranas, HP is positioning itself as a brand that is not only relevant to today’s consumer but also ready to grow with them.

As India continues to blend creativity with innovation, HP’s new campaign is a reminder that technology is no longer just about performance. It is about personality, expression, and the power to tell your story.

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