Good Flippin’ Burgers Launches The Korean Krossover Menu in Partnership with Squid Game Season 3

Good Flippin’ Burgers has introduced a new limited edition menu called The Korean Krossover, launched in collaboration with the premiere of Squid Game Season 3 on Netflix. This campaign fuses Korean pop culture with culinary creativity and marks one of the most exciting crossovers between global entertainment and India’s fast growing QSR scene.

With the cultural wave of K pop, K dramas, and Korean films continuing to rise in India, audiences are not just watching Korean content but craving experiences that reflect it. Good Flippin’ Burgers identified this trend and brought it to life through an exclusive food drop timed with one of Korea’s biggest cultural exports. The Korean Krossover menu is more than a marketing stunt. It is a carefully crafted fan experience driven by food, nostalgia, and entertainment.

At the core of the campaign is a lineup of seven themed dishes that draw inspiration from Squid Game and Korean culture. From the spicy and saucy Bean Korean to the Chikkin Burger 456, the names and flavors all playfully nod to iconic characters and moments. The proprietary sauces and in house recipes were created specifically for this menu, ensuring authenticity and novelty in every bite. There is also an array of fun sides like the Korean Tender Bender and Kimchi Spiced Churros, which complete the flavor story.

For the first week after launch, the entire menu was available exclusively on Swiggy. But it wasn’t just about the food. Every online order of an item from The Korean Krossover came with interactive Squid Game collectibles inspired by fan favorite challenges like Marbles, Stackers, and Ddakji. These custom games were designed to take the excitement beyond the screen and into customers’ homes, blending fandom with flavor in a way that feels truly original.

Following the success of the online campaign, the collectibles are also being made available at all Good Flippin’ Burgers dine in locations, creating a phygital campaign that extends reach and recall. The campaign has resonated with fans and foodies alike, giving them a reason to engage with the brand both on delivery apps and in store.

Co founder Viren D’Silva shared that the idea was born from real time consumer behavior. From food delivery data to cultural trends, it was evident that Korean inspired menus were in demand. This campaign was Good Flippin’s response   not just riding the wave but adding something new to it. It was designed as a fan first, flavor forward initiative and it stayed true to the brand’s playful tone.

Since its inception in Bandra in 2019, Good Flippin’ Burgers has grown into a 60 outlet brand spread across major cities like Mumbai, Delhi, Pune, Bangalore, and Hyderabad. But what sets it apart is not just scale   it is the boldness to experiment with concepts like The Korean Krossover that keep the brand fresh, relevant, and loved.

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