Lorenzo Musetti Becomes the New Face of Bottega Veneta

Italian tennis star Lorenzo Musetti has been named the newest brand ambassador for Bottega Veneta, marking a stylish intersection of elite sports and luxury fashion. The announcement comes shortly after Musetti’s appearance in the brand’s milestone campaign titled Craft is Our Language, which celebrated the 50th anniversary of Bottega Veneta’s iconic Intrecciato weave. His presence in the campaign was more than symbolic, tying the finesse and precision of his tennis gestures with the brand’s legacy of meticulous craftsmanship.

Musetti, currently ranked sixth in ATP singles in 2025, has had a remarkable rise in the world of tennis. He reached the semifinals of both Wimbledon 2024 and the French Open 2025, cementing his status as one of the most exciting players of his generation. His performance at the 2024 Paris Olympics earned him a bronze medal in men’s singles, and he played a key role in Italy’s Davis Cup victories in 2023 and 2024. As the seventh seed for this year’s Wimbledon, his on court prowess continues to attract global admiration.

Born in Carrara, Tuscany in 2002, Musetti rose to prominence after winning the Australian Open boys’ singles title in 2019 and finishing as a finalist at the US Open juniors the same year. His smooth playing style and charismatic presence have earned him a loyal following not only on the court but also in the fashion world.

Bottega Veneta’s decision to partner with Musetti is a strategic one. The brand is known for valuing subtle elegance and refined craftsmanship, qualities that align perfectly with Musetti’s heritage, discipline, and understated charm. In the anniversary campaign, Musetti explored the parallels between athletic movement and artisanal expression, reflecting on how both require precision, instinct, and cultural depth.

With this partnership, Bottega Veneta continues to expand its presence in the world of sports and culture, tapping into the narrative power of real life icons who represent authenticity and aspiration. Musetti joins a growing league of athletes crossing into high fashion, and his alignment with the Italian luxury house adds another layer to his evolving brand identity.

This collaboration is expected to feature Musetti in a series of upcoming campaigns and special projects that emphasize both his athletic journey and personal style. For Bottega Veneta, the move signals a continued investment in storytelling that blends tradition, individuality, and global influence.

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