Dylect Names Rannvijay Singha as the Face of Its New Automotive Tech Line

Dylect, the rising name in lifestyle electronics, is ready to hit the road with a bold new direction and a powerful new face. The brand has announced actor, road trip icon, and automobile enthusiast Rannvijay Singha as its official brand ambassador for its upcoming automotive technology range. This move sets the tone for a dynamic campaign that blends personality, performance, and product innovation in one smooth drive.

Known for creating design led, practical technology for modern homes, Dylect is now shifting gears to bring that same thinking to Indian roads. Its new range of smart in car electronics is built to transform everyday driving into an elevated experience. From safety and convenience to in ride intelligence, the brand is promising a future where your car is not just a vehicle, but an extension of a connected lifestyle.

Bringing Rannvijay on board is more than just a marketing play. It is a values first collaboration. Rannvijay’s long standing credibility as a biker, traveler, and someone who lives life on the go makes him an ideal match for Dylect’s vision. His authentic love for the road reflects what Dylect wants to build for Indian drivers: trust driven, smart tech that understands the realities of Indian travel.

In his words, driving is not a routine but a way of life. He finds resonance with Dylect’s mission to create tech that is not just flashy but functional, designed to make every journey smoother and smarter. With his involvement, the message is clear. Dylect is not here to play safe. It is here to redefine the driving experience in India with products that are both intelligent and reliable.

Anuj Bhatia, founder of Dylect, shared that Rannvijay represents the brand’s core values of resilience, trust, and real world relevance. As Dylect prepares for a full fledged launch into automotive technology, it is building more than just products. It is building a culture around smarter movement and safer drives.

This collaboration is also a sign of where consumer expectations are headed. With India’s growing community of tech aware drivers and car enthusiasts, in car technology is no longer a luxury. It is a necessity. Dylect aims to meet this demand head on with innovations that feel intuitive and accessible.

The brand is betting big on the synergy between cutting edge technology and human centered storytelling. With Rannvijay as the face of the campaign, the focus will be on practical functionality, aspirational design, and dependable performance. From content led campaigns to real world use cases, the partnership will roll out across digital platforms and road facing activations.

As the Indian automotive tech market heats up, Dylect’s entry, powered by Rannvijay’s endorsement, is positioned to make waves among consumers who want their ride to match their lifestyle.

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