Nushrratt Bharuccha Joins Oshea Herbals as Brand Ambassador

A New Chapter for Oshea Herbals

Oshea Herbals, a personal care brand known for its herbal and nature-based formulations, has signed Bollywood star Nushrratt Bharuccha as its new brand ambassador. The move is designed to help the brand sharpen its connect with younger consumers while staying true to its philosophy of “nature-led, science-backed” beauty.

Blending Tradition with Modernity

Launched over a decade ago, Oshea Herbals has built its identity on combining herbal traditions with dermatological expertise. With a portfolio of more than 450 products across skincare, haircare, bath and body, and salon categories, the brand has carved out its space in India’s competitive beauty market. The partnership with Nushrratt highlights Oshea’s intent to stay contemporary while maintaining its authenticity.

Why Nushrratt Bharuccha

Nushrratt’s relatability and youthful appeal make her an ideal face for Oshea Herbals. Known for balancing mainstream films with youth-centric roles, she embodies a modern yet grounded persona. Her association is expected to bring visibility across television, digital, and offline campaigns, helping Oshea resonate more deeply with its target audience.

Speaking about the collaboration, Jeetendra Kumar Kundalia, CEO and Managing Director of Oshea Herbals, said, “At Oshea Herbals, our philosophy has always been simple: beauty should feel honest, safe, and close to nature. Nushrratt reflects this idea beautifully. She is modern, relatable, and inspires confidence in being real—qualities that mirror what Oshea stands for.”

Adding to this, Co-Founder Yash Kundalia emphasized, “Her energy and connect with today’s generation will help us tell the Oshea story in a way that inspires more people to choose beauty that feels natural, safe, and real.”

Nushrratt on Embracing Nature-Led Beauty

Sharing her excitement, Nushrratt Bharuccha said, “I’ve always admired how Oshea brings the power of nature into personal care. What resonates with me is their philosophy of keeping things simple and real, which makes this partnership feel genuine. For me, it’s not just about skincare—it’s about embracing who you are, and Oshea reflects that beautifully.”

A 360-Degree Campaign Rollout

The partnership will be activated through a wide-reaching campaign across television, print, digital, and on-ground activations. Nushrratt will be the face of Oshea’s upcoming stories, embodying the brand’s mission to combine herbal wisdom with modern science for safe and effective beauty solutions.

Looking Ahead

As India’s beauty and personal care market grows increasingly crowded, Oshea Herbals’ focus on authenticity, accessibility, and natural formulations helps it stand apart. With Nushrratt Bharuccha on board, the brand is poised to strengthen its identity and inspire more consumers to adopt nature-led beauty as a lifestyle choice.

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