Limelight Lab Grown Diamonds has unveiled its latest campaign, Let’s Get Real, with Bollywood star Shilpa Shetty stepping in as both brand ambassador and strategic investor. The campaign marks a bold move in redefining luxury for the modern Indian woman, focusing on innovation, ethics, and conscious buying.

Pooja Sheth Madhavan, founder and managing director of Limelight, described the brand’s mission as more than just participating in the lab grown diamond space. She highlighted that Limelight is actively building the category, leading the way in shifting public perception. With an ambitious plan to open 100 stores by 2026, the brand is determined to expand its reach while challenging the myths surrounding traditional luxury. Let’s Get Real aims to present diamonds that not only shine brilliantly but also carry purpose and responsibility.

For Shilpa Shetty, joining Limelight was a decision driven by authenticity and shared values. Known for her commitment to mindful living, she views lab grown diamonds as a smart and responsible alternative. “With Let’s Get Real, you can wear something stunning yet meaningful without any compromise. That’s the future of luxury, and I’m proud to help shape it,” she said, emphasising that beauty and responsibility can coexist in modern fashion choices.

ADVERTISEMENT

The campaign is tailored for a new generation of Indian women who are informed, value driven, and unafraid to embrace change. Limelight’s vision reflects the growing demand for sustainability, innovation, and transparency in luxury buying. These diamonds are designed to be worn daily, not locked away for rare occasions, aligning with the lifestyle of women who want their jewellery to reflect both their personality and their principles.

Rupali Shrivastava, chief marketing officer at Limelight, reinforced that Let’s Get Real is not just a slogan but the core positioning of the brand. The integrated campaign spans television, digital, print, outdoor, cinema, influencer collaborations, and immersive in-store experiences, all rooted in consumer insights that reveal a rising preference for lab grown diamonds among young, independent women.

With Shilpa Shetty as the face of the brand, Limelight Lab Grown Diamonds is set to drive a cultural shift in the way India views luxury jewellery, proving that elegance and ethics can shine together.

 

For more updates on luxury branding and marketing innovations, follow Marketing Moves on Instagram and Facebook.