Fastrack UFO Collection Takes Over 7 Cities With Futuristic 3D Billboards

A Campaign From Another Dimension

Fastrack is pushing boundaries once again with the launch of its UFO Collection, short for Unidentified Fashion Object. To bring the futuristic collection to life, the brand has rolled out massive 3D billboards in Mumbai, Bangalore, Hyderabad, Ahmedabad, Chennai, Kolkata, and Pune. Some installations are equipped with dynamic lighting effects, making them appear as though UFOs have landed right in the heart of the city.

The campaign goes beyond traditional outdoor advertising by immersing audiences in a larger than life spectacle. Each billboard reinforces the central idea of “Unidentified Fashion Object” and sparks intrigue, perfectly aligned with Fastrack’s youthful, rebellious identity.

Blending Out Of Home And Digital Storytelling

The UFO Collection is not just being showcased on billboards but also amplified online. Fastrack has collaborated with popular fashion creators who are styling the collection in everyday looks, extending the campaign into digital spaces where youth audiences live and engage. This combination of outdoor and online ensures that the campaign delivers maximum impact and recall.

Danny Jacob, head of marketing, Fastrack Watches, explained, “The magic in marketing happens when product, communication, and media come together to not just meet consumer needs, but to inspire them. With the UFO Collection, we went beyond traditional displays to take consumers on an immersive billboard journey, where every installation told its own story. This campaign wasn’t just about showcasing a collection—it was about creating a narrative that sparks curiosity and captures attention, much like the collection itself.”

Creative Collaboration For Maximum Impact

Developed in partnership with Madison World, the campaign merges creativity, futuristic design, and storytelling. The bold 3D executions not only stop people in their tracks but also position Fastrack as a brand that thrives on innovation and cultural relevance.

The UFO Collection campaign highlights how OOH advertising can evolve from static displays into immersive experiences that inspire and entertain, capturing the attention of a generation that values both bold style and bold ideas.

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