Osmo Launches LOC8 An AI Powered Platform To Measure Audience Attention In OOH Advertising

Osmo introduces LOC8, a proprietary AI platform designed to measure attention instead of just reach in out of home advertising, promising a new era of smarter and accountable campaigns.

A New Era For Out Of Home Advertising

Osmo, one of India’s leading out of home advertising agencies, has unveiled LOC8, its proprietary planning platform that blends artificial intelligence with human vision cognition. Unlike traditional OOH metrics that focus on reach, LOC8 quantifies audience attention in real time, setting a new benchmark for how advertisers measure campaign impact.

Beyond Eyeballs Towards Real Attention

LOC8 uses raw video data to provide actionable insights on visibility, attention span, and placement potential. By combining AI with cognitive science, the platform highlights how long and how meaningfully audiences engage with an ad. This approach helps advertisers move beyond counting impressions to understanding true impact, a shift that industry leaders believe has been long overdue.

Co founder Mangesh Shinde explained, “OOH is on the brink of transformation. Advertisers want more than just numbers; they want proof of attention. LOC8 delivers ground truth, offering metrics that capture real engagement in real time. At Osmo, we believe attention is the new oil, and this platform allows brands to harness it with confidence.”

How LOC8 Works

The platform works across three integrated layers. First, site footage is captured using IoT devices to generate attention metrics. Second, people, places, and placements are mapped to measure engagement. Finally, clients receive instant access to performance metrics, making planning faster and more transparent.

LOC8 has already been deployed across sectors such as automobiles, real estate, and consumer goods, with brands using it to plan smarter campaigns that command both visibility and memorability.

Building Accountability In OOH

Co founder Nipun Arora emphasized that the launch comes at a time when advertisers are demanding accountability. “As OOH investments rise, brands need clarity and comparability. LOC8 not only builds trust but also allows decision makers to conduct a virtual recce and evaluate site performance against live traffic and human cognition. The result is advertising that is not only seen but truly noticed.”

The Future Of Smart Campaigns

By combining AI and machine learning with the evolving needs of advertisers, Osmo’s LOC8 has the potential to redefine how out of home advertising is planned and measured. With attention emerging as the most valuable currency in modern marketing, this innovation positions Osmo at the forefront of an industry ready for intelligent transformation.

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