EcoMedia Solutions sustainable media platform launches with carbon tracking tools

EcoMedia Solutions has introduced a new suite of sustainability focused services and technology aimed at helping organisations turn climate and responsibility goals into measurable outcomes. Positioned as India’s first end to end integrated sustainability solutions company, the EcoMedia Solutions sustainable media platform is designed for governments, corporates and brands that want to align growth with accountability.

Founder and CEO Rumjhum Gupta said sustainability can no longer be treated as an add on at a time when the world is trying to balance development with responsibility. She described the company’s approach as one that weaves sustainability into how organisations operate, communicate and evolve.

EcoMedia Solutions combines technology, data, consulting and communications to embed sustainability across the value chain. Its work spans assessment, compliance, carbon management and stakeholder engagement, extending into sustainable storytelling and strategic communication. The model is intended to bridge the gap between intent and execution.

The company’s service portfolio includes sustainability strategy, 360 degree SDG consulting, BRSR and ESG reporting, carbon management and offsetting, tech enabled circular economy solutions and sustainability led communications.

A flagship offering from the company is EMS, short for Environment Media Solutions, which is a patent filed platform. EMS integrates sustainability intelligence into media planning, media buying and event execution, giving advertisers, agencies and event organisers a unified system to measure, manage and report sustainability performance.

EMS is described as the first such platform in India to cover out of home, digital out of home, print, digital and experiential formats in one place. It supports sustainable media procurement, green event management, circular economy integration and BRSR compliant reporting. Real time carbon analytics help brands understand and manage the footprint of their campaigns.

Gupta said EMS is proof that technology can make sustainability measurable and actionable. By using the platform, brands and agencies can balance creativity with accountability and climate consciousness, ensuring that every impression contributes positively to the planet.

She outlined the company’s mission as making sustainability measurable, accessible and mainstream. EcoMedia Solutions and EMS are presented as steps toward a business ecosystem where purpose and profit can coexist.

Beyond EMS, EcoMedia Solutions is building a pipeline of additional technology led sustainability products that will support carbon accounting, compliance intelligence and responsible supply chains. These tools are intended to help organisations move from high level commitments to specific, data backed actions.

By positioning itself at the intersection of sustainability, media and technology, the company aims to become a reference point for brands that want campaigns to be both impactful and responsible. The focus on measurement and reporting is central, with an emphasis on making sustainability a standard part of planning and evaluation rather than a separate add on.

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