New capital backs Wealthy Series B funding for wealthtech advisor growth

Wealthtech platform Wealthy.in has raised Rs 130 crore in a Series B round aimed at scaling its tools and reach for mutual fund distributors and wealth professionals, with Wealthy Series B funding led by Bertelsmann India Investments and supported by existing and new backers.

The round saw participation from existing investor Alphawave Global, new investor Shepherds Hill and a group of technology entrepreneurs. Co founded by Aditya Agarwal and Prashant Gupta, the company positions itself as a platform that equips mutual fund distributors and wealth managers with advanced technology, strong support and product research.

Wealthy.in enables professionals to deliver personalised investment solutions and data driven insights to their clients, combining human advice with digital tools. The company says its platform processes more than Rs 300 crore in monthly transactions and supports a network of over 6000 mutual fund distributors serving more than 100000 clients across more than 1000 towns. Current client assets on the platform stand at around Rs 5000 crore.

Founders say assets under management have grown from Rs 200 crore to Rs 5000 crore in the past 3 years, alongside a physical presence that now includes 20 offices in cities such as Bengaluru, Mumbai, Hyderabad, Ahmedabad, Surat, Jaipur, Gurugram, Delhi, Faridabad, Ghaziabad, Lucknow, Kanpur and Kolkata.

Agarwal points to what he calls a fundamental advice gap in India, arguing that technology alone cannot solve it. He notes that while LIC serves more than 40 crore customers, mutual funds have only about 5 crore investors, a gap he attributes to a shortage of advisors and to limitations in the tools available to the ones already in the market.

According to him, mutual fund distributors have built strong trust and relationships but have lacked the technology investment needed to scale. Wealthy.in claims to address this with a mobile first solution designed specifically for how Indians invest and how local advisors work. The platform combines the value of human advice with artificial intelligence powered tools to help wealth partners deliver institutional grade service at scale.

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Gupta frames the long term vision as unlocking a new supply of wealth entrepreneurs across the country. He says the company is seeing relationship managers, former bankers and finance professionals leave traditional roles to build independent practices, becoming business owners with their own equity rather than employees.

Rohit Sood, partner at Bertelsmann India Investments, notes that fewer than 15 percent of Indian households currently have exposure to domestic equities, directly or indirectly. He believes that as India moves toward developed economy status, this figure could rise toward 60 percent in line with mature markets.

In his view, Wealthy will play a critical role in that transition by giving mutual fund distributors access to cutting edge technology and a broad product basket, allowing them to reach more households with structured advice. The combination of fresh capital, a growing network of advisors and a model that blends human judgement with digital tools positions the company to capture a larger share of emerging retail investment flows.

For the broader wealthtech space, the funding underscores investor belief in models that support advisors rather than replace them, and in platforms that can bring sophisticated wealth management closer to mass market investors in smaller towns as well as major cities.