Lotto Enters India with a Bold, Stylish Gameplan Backed by Yuvraj Singh

Lotto is officially in the game. Italian sportswear giant Lotto has stepped into the Indian market, and it is not just a quiet launch. Backed by Agilitas Sports, and with cricketers Yuvraj Singh and Abhishek Sharma as its brand faces, the entry signals the beginning of a big lifestyle shift for Indian consumers who value style, sport, and soul in what they wear.

Agilitas Sports, the company behind the move, has laid out a clear ambition. Over the next five years, they plan to turn Lotto into a ₹1000 crore brand in India. The strategy is not to mimic existing players but to shape a brand that blends Lotto’s Italian roots and international legacy with the unique cultural pulse of modern India.

The rollout begins with Lotto Leggenda, a premium sneaker line that draws inspiration from vintage European silhouettes. The shoes are designed in Italy but manufactured in India by Agilitas’s footwear partner, Mochiko Shoes. This model ensures a mix of world-class design and local accessibility, an approach that Agilitas believes is key to success in India’s evolving fashion and sportswear market.

But this is not just about sneakers. Over the next year, Lotto’s India offering will expand into apparel, accessories, and more. With plans to establish a full lifestyle range, the brand wants to be as relevant in a gym as it is at a café or concert. And with exclusive rights to build Lotto not just in India but also South Africa and Australia, Agilitas is setting the stage for a truly cross-market expansion.

At the heart of the campaign is authenticity. The brand launch is casual, bold, and proudly unfiltered. Agilitas CEO Abhishek Ganguly, who has a longstanding friendship with Yuvraj Singh, sees this as the perfect tone for a brand that is both legacy-led and future-ready.

Yuvraj, a founding investor in Agilitas, shared that Lotto’s energy is what pulled him in. He called it expressive, stylish, and unapologetically fun. For someone who has always valued passion in both sport and entrepreneurship, Lotto felt like a brand that speaks his language. He also hinted at an exciting YWC x Lotto collaboration coming soon, promising more innovation in the months ahead.

Cricketer Abhishek Sharma echoed the sentiment, highlighting how Lotto allows him to be himself. He described it as effortless, bold, and a brand that does not try too hard. That emotional resonance, he believes, is what will make it stand out in India’s increasingly style-conscious youth segment.

As India’s fashion and athleisure markets grow, Lotto’s entry is timed to perfection. With the rise of homegrown brands and global players trying to localise, Lotto has found a sweet spot   combining European design with Indian insight, global credibility with street-level connection.

This is not just another brand launch. It is a shift in tone for Indian sportswear. A move that puts self-expression, authenticity, and fun at the center of the game.

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