Candyman’s Sourzzz Is Back, and This Time It’s Even Sharper with Sumukhi Suresh

ITC’s Candyman Sourzzz has launched Season 2 of its hit digital series ‘Soury Not Sorry’ with comedian Sumukhi Suresh at the helm. Packed with wit, cultural relevance, and Gen Z energy, the series is a humorous take on growing up in a world full of expectations.

After a successful debut season that racked up over 100 million views and turned everyday irritations into viral laughs, ITC’s Candyman Sourzzz is back with another round of Gen Z realness. The second season of the digital content series ‘Soury Not Sorry’ has launched on the brand’s official Instagram page, and this time, it is sharper, funnier, and bolder than ever.

Leading the charge is comedian Sumukhi Suresh, whose dry observational humour brings the perfect balance of sass and satire to the show. Known for her ability to turn even the most mundane situations into punchy one-liners, Sumukhi now takes the mic to host conversations with children and teens about what it means to grow up in today’s hyper-connected world.

Season 2 of ‘Soury Not Sorry’ continues to focus on individuality, identity, and honest self-expression, especially among Gen Z and Gen Alpha. But it does so with a twist of irreverent fun. Whether it is poking fun at awkward family dinners or spotlighting the generational gap in everyday decision-making, the show embraces the tension and turns it into something entirely relatable.

What makes this series different is its commitment to making kids and teens feel seen. In a world where younger audiences often feel boxed in by expectations, this show opens up a space to laugh at those very constraints. It turns irritation into entertainment and challenges into comedy gold. The brand is not just selling candy here. It is creating content that reflects the voice, rhythm, and humour of a generation that thrives on authenticity.

According to Anuj Bansal, vice president and head of marketing for ITC Foods’ confectionery division, this second season deepens the brand’s commitment to staying relevant and resonant. He emphasises that the show is not just about laughs. It is about cultural resonance and giving young people the kind of content that understands them.

For Sumukhi, it is about celebrating creative expression. She sees the series as a space where younger voices can experiment with humour and storytelling in a way that feels natural and fun. Her presence has undoubtedly added a layer of relatability that strengthens the show’s overall appeal.

With its growing popularity, ‘Soury Not Sorry’ is quickly becoming a digital IP that stands out for both format and intent. Season 1 set the bar high with over 105 million users reached, more than 400 million impressions, and nearly 40 million engagements. Season 2 aims to go even bigger, carving out a permanent place for Candyman Sourzzz in the ever-competitive world of branded content.

It is no longer just about sweets. It is about sweetening the narrative for a generation that values truth, laughter, and a voice of their own.

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