Nat Geo's Campaign for Earth Day Encourages 'Sustainable Living'

The campaign falls under the bandwagon of their 'One for Change' initiative which includes a series of short films that highlight the changes made by ordinary individuals.

Nat Geo's 'One for Change' initiative is back, and this time it's focusing on animals and promoting sustainable living. With the alarming statistic that Earth has lost 69% of its average wildlife population in less than 50 years, National Geographic in India aims to ignite hope and change among viewers with its Earth Day initiative.

Nat Geo's 'One for Change' Initiative

The third season of 'One for Change' advocates for positive environmental impact through small individual actions, emphasizing how even one small act by everyone can make a significant difference. This season, Nat Geo India presents five thought-provoking narratives highlighting the need for change from the animal kingdom’s perspective.

The films aim to inspire viewers to bring about change in their daily lives by shedding light on wildlife species’ struggles against various environmental challenges like deforestation, climate change, plastic pollution, water scarcity, and air pollution. Each video raises awareness about pressing global issues, such as plastic pollution in oceans, deforestation, melting ice caps, droughts, and deteriorating air quality.

Check out this special movie on oceanic life and the impact of plastic pollution on water bodies, launched on the occasion of Earth Day.

Importance of 'One for Change' Initiative

These impactful films will take viewers on an emotional journey, urging them to act now and adopt sustainable practices into their daily lives. Gaurav Banerjee, Head of Content at Disney+ Hotstar & HSM Entertainment Network, Disney Star, emphasized the importance of storytelling in driving positive change and empowering individuals to lead conscious lives.

In previous seasons, 'One for Change' showcased inspiring stories of real-life changemakers, educating people about the power of individual actions. This season, Nat Geo India is encouraging people to adopt greener practices through a series of 30 sustainability tips shared on the brand’s social media platforms. These actionable tips aim to make a big difference towards planet conservation in the long run, highlighting the importance of collective efforts towards a greener future.