CloudTV and Magnite Launch Game Changing Connected TV Ads Platform in India

CloudTV has officially stepped into the spotlight of India’s rapidly evolving digital advertising space with the launch of its new Connected TV ads platform. This major initiative is powered through a strategic partnership with Magnite, the world’s largest independent sell side advertising company, setting the stage for a more dynamic, accessible, and premium programmatic advertising ecosystem across the country.

The partnership aims to unlock seamless access to CloudTV’s expanding Connected TV footprint that already spans over 12 million users. As CTV adoption gains momentum in Indian households, advertisers are actively seeking ways to place their brands in front of high value audiences in more engaging environments. CloudTV’s new platform meets this need by enabling brands, agencies, and media buyers to explore curated inventory, audience analytics, and partnership opportunities via a newly launched advertiser centric website.

This collaboration brings together CloudTV’s fast growing user base with Magnite’s advanced programmatic technology and platform SpringServe. The result is a comprehensive CTV ads offering that helps advertisers execute campaigns with more control, efficiency, and real time optimization. With real time bidding capabilities and tailored inventory access, the new platform will allow advertisers to navigate both premium placements and niche audience segments with greater confidence.

What makes this launch especially timely is the broader shift in consumer viewing behavior. Indian audiences are moving from linear TV to Connected TV experiences, creating new pathways for brands to build lasting connections with their consumers. As a result, Connected TV is no longer a niche medium. It has become a mainstream, data driven ad format that now sits at the heart of modern brand strategy.

Harshad Wadivkar, business head of monetisation at CloudTV, emphasized that this platform has been designed for the future of advertising. He said that CloudTV Ads is not only meant to adapt to evolving audience habits but also to deliver measurable impact, ensuring visibility and value for advertisers investing in this space. His remarks echoed a growing industry sentiment that CTV advertising is no longer a supplemental tool but an essential channel in every media plan.

Echoing this sentiment, Gavin Buxton, managing director for Asia at Magnite, noted that the CTV ecosystem in India is undergoing remarkable growth. CloudTV’s audience base and presence position it as a key player in this space. He reinforced that Magnite remains committed to empowering publishers and delivering programmatic solutions that allow buyers to target effectively and creatively in the new media landscape.

With this partnership, CloudTV and Magnite are not just introducing a tech platform. They are offering a cultural shift in the way Indian advertising operates. Brands can now participate in the digital transformation with more agility, leveraging television's emotional storytelling power while benefiting from the precision and performance metrics of digital.

This initiative is expected to redefine the future of CTV advertising in India, opening doors for more experimentation, innovation, and investment. As the lines between television and digital continue to blur, this move by CloudTV and Magnite ensures that advertisers are prepared not just to adapt but to lead.

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