Bullet Launches in India with Micro Dramas and a Mission to Make Every Minute Count

Bullet, a new micro drama app, has entered the Indian market with a bold campaign titled 'Har Minute Mazedaar'. With 34 high-quality shows in seven Indian languages, it promises to change how storytelling fits into your day

India’s storytelling landscape just got a mobile-first upgrade. Bullet, the micro drama app designed for short bursts of entertainment, has officially launched in India with its brand campaign ‘Har Minute Mazedaar’. With 34 bite-sized shows available in Hindi, Tamil, Telugu, Kannada, Bangla, Malayalam, and Marathi, Bullet is aiming to make storytelling fast, gripping, and tailor-made for today’s attention spans.

What sets Bullet apart is its sharp focus on vertical, one-minute episodes that fit seamlessly into daily routines. Whether you are waiting in line, on a commute, or simply scrolling on your phone, the app delivers compact yet emotionally rich stories at lightning speed. The platform’s debut brand film leans into this very insight. It showcases people endlessly scrolling through content loops until Bullet interrupts with quick stories that actually engage and entertain.

Azim Lalani, co-founder of Bullet, shared that the goal is not just to entertain but to completely transform how content is consumed. “Bullet is about emotion, drama, and connection packed into every single minute. Our brand film reflects our commitment to shake up the monotony and bring narrative energy back to short-form content,” he said.

The app also launched with a strategic partnership with ZEE5. Viewers logging in through ZEE5 are rewarded with 100 bonus coins that unlock Bullet’s full content library immediately. This collaboration is meant to boost reach and accessibility, tapping into ZEE5’s existing user base to bring Bullet into millions of hands across India.

Saurabh Kushwah, co-founder of Bullet, emphasized the platform’s regional storytelling strength. “By launching in seven languages, we are acknowledging the cultural depth of our audience. With ZEE5’s backing, we are ready to deliver vertical cinematic storytelling that resonates with every corner of the country,” he noted.

Beyond just watching content, Bullet introduces a gamified experience for users through its in-app wallet system. Viewers can collect or purchase coins to access premium episodes, unlock bonus content, join fan clubs, or participate in referral programs. The coins create a rewarding loop, where engagement leads to more access, driving both loyalty and discoverability within the app.

The Bullet app is now live and available for download on both Android and iOS. With a clean interface, short-form storytelling, and a focus on fast, immersive entertainment, Bullet is carving a space in India’s ever-evolving OTT landscape by catering to the always-on, mobile-first audience.

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