Burger King India is sweetening up its menu in the most irresistible way. The brand has officially launched the BK Fusion range in partnership with Nestlé KitKat, giving fans a new excuse to treat themselves. This collaboration brings two rich, chocolaty indulgences to the table the BK Fusion KitKat Shake and the BK Fusion KitKat Sundae both available for dine-in, takeaway, and delivery across Burger King India outlets.
The BK Fusion Shake blends the creaminess of a thick shake with the unmistakable crunch and flavor of KitKat. It is designed to hit that perfect spot between drink and dessert, delivering chocolatey goodness with every sip. Meanwhile, the BK Fusion Sundae is a more layered affair. It features crispy KitKat chunks swirled into a creamy sundae and generously drizzled with thick chocolate sauce, promising spoonfuls of indulgence that go well beyond your usual fast-food dessert.
Kapil Grover, Chief Marketing Officer at Burger King India, shared that this new launch is all about delighting the brand’s young, indulgence-loving customer base. With Gen Z and millennials constantly looking for fun, variety, and elevated flavor profiles, this co-branded dessert range is Burger King’s way of bringing more playfulness to their menu. According to him, the KitKat collaboration is more than just a product it is a mood lifter that makes a regular meal feel instantly more exciting.
ADVERTISEMENT
From Nestlé’s end, the sentiment is equally enthusiastic. Saurabh Makhija, Director at Nestlé Professional India, highlighted that India is now the second largest market for KitKat globally, driven by deep consumer love and cultural relevance. With this partnership, Nestlé aims to expand KitKat’s reach beyond supermarket shelves and into exciting new out-of-home formats. The BK Fusion range is seen as a deliciously innovative way to extend that KitKat experience to Indian audiences.
This collaboration is also backed by a full-fledged marketing push. Burger King India has planned a social media contest inviting user-generated content, alongside an influencer-led campaign that is expected to spark strong engagement across platforms. With visuals that highlight melting chocolate, swirling shakes, and that iconic KitKat snap, the campaign is set to speak directly to India’s dessert lovers.
The BK Fusion KitKat range is now available via dine-in, takeaway, and through popular delivery platforms, including the BK App. For Burger King, this marks another smart step in refreshing its brand image beyond burgers and fries. And for KitKat, it creates a new sensory context for fans to enjoy their favorite chocolate in fun and unexpected ways.
By combining two popular brands with a clear understanding of their audience’s cravings, this collab does what many aspire to but few get right it makes indulgence both accessible and memorable.
ADVERTISEMENT
Follow Marketing Moves on Instagram and Facebook for more delicious updates, brand collaborations, and marketing news you should not miss.
