RVCJ Group is building a non fiction spine. Salt Media Entertainment has brought in Najia Khaan to run documentaries and special films, a creator whose work blends empathy with visual precision. Credits like Finding Soraya and Bacha Bereesh carry a signature of resilience and identity told without shortcuts. The timing aligns with a selection at the Asian World Film Festival and an invitation to sit on the jury, a signal that the voice travels beyond region.
For the company this move does two things at once. It upgrades craft so future titles can live at festivals and on platforms. It also sharpens brand permission to tell difficult stories that audiences want to watch and share. Expect slates that mix long form features with mini series, field access with careful safety protocols, and campaign ready edits that can move from theatres to streaming to classrooms.
Partnership levers are obvious. International co pros where RVCJ brings reach and Najia brings story. Brand supported documentaries that stay editorially honest, tied to themes like education, health and inclusion. On ground screenings with creator led panels that turn viewers into advocates.
Measure success by selections and sales, but also by conversation. Do the films trigger explainers, school modules, podcast episodes and community discussions. Do they open new markets. That is how a documentary arm becomes both an editorial asset and a business line.
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