AI first agency Cogncy Worldwide wants to fix fragmented content workflows

AI first agency Cogncy Worldwide has entered the market with a clear premise content is now central to how organisations operate, but the systems that support it are still stuck in fragments. Founded by marketers Sujay Pal and Geetika Gulati, the new content technology shop wants to use artificial intelligence to connect the dots between strategy, creation, optimisation and distribution.

The founders describe Cogncy as sitting at the intersection of content, technology and user experience. Rather than acting as a traditional creative agency or a pure tech vendor, it aims to build frameworks that make large scale communication smoother, faster and more measurable.

Why AI first agency Cogncy Worldwide believes content is broken at scale

Both founders have watched content demands explode inside companies. New channels, more granular targeting and always on communication have turned even mid sized organisations into media machines. Yet the workflows behind the scenes are often reactive and messy.

Teams juggle scattered briefs, siloed tools and manual reviews. Assets get lost, duplicated or underused. Measurement rarely feeds back into planning with enough clarity. Cogncy Worldwide is positioning itself as a partner that can redesign this system from the ground up using AI and structured processes.

Co founder and chief executive officer Sujay Pal brings more than twenty years of experience in marketing and business strategy, most recently at healthcare technology firm CitiusTech. At Cogncy, his focus is on building operational clarity and scale so that content moves through a defined pipeline instead of a collection of ad hoc tasks.

Co founder and chief growth officer Geetika Gulati adds another two decades of experience across communications strategy, storytelling and public relations in sectors such as lifestyle, education, business to business and consumer brands. Her mandate is to link every content solution to measurable outcomes, ensuring that creativity and efficiency move together.

How AI first agency Cogncy Worldwide plans to work with clients

The agency intends to tackle a simple question that many leaders quietly ask. How can we make content less reactive and more strategic

Cogncy plans to address this through

• Discovery of existing content ecosystems and pain points

• Design of AI supported workflows for briefing, creation and approval

• Development of content taxonomies and libraries for better reuse

• Integration of performance data so teams can learn and iterate faster

Sujay notes that he and Geetika have seen first hand how organisations struggle to make content work at scale, even when they have strong teams and tools. Too often, content is produced as a series of emergency responses rather than as part of a structured narrative. Cogncy wants to replace that pattern with systems that feel more like ongoing programmes.

Geetika emphasises that content has always been at the heart of how organisations connect with their audiences. The difference now is the volume and speed required. Her focus is on using AI to make content smarter and faster without losing nuance or relevance, whether that involves drafting first versions, localising messages or surfacing insights from large archives.

Where AI can add value without replacing creativity

An important part of the positioning is that AI is a multiplier, not a replacement. For many teams, the first benefit will come from automating repetitive tasks such as formatting, basic edits, tagging or generating variants for different platforms. This can free human teams to concentrate on high impact thinking and distinctive storytelling.

At the same time, AI tools can help uncover patterns in performance data that are hard to see manually, leading to sharper decisions about what to make next and where to place it. Cogncy Worldwide aims to embed these capabilities directly into client workflows rather than bolt them on as separate experiments.

AI first agency Cogncy Worldwide is entering a crowded market with a focused diagnosis and a systems led response. By combining Sujay Pal experience in strategy and operations with Geetika Gulati depth in storytelling and growth, the firm wants to become a partner for organisations that know content is critical but feel trapped in fragmented processes. If it can show that AI supported frameworks genuinely make communication smarter, faster and more impactful, Cogncy has a chance to define a new playbook for content at scale.

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