Rare Rabbit Joins Hands With Zepto To Deliver Premium Fashion In Just 10 Minutes

Rare Rabbit has partnered with Zepto to make its premium menswear instantly available in six cities with womenswear, kidswear, and footwear collections soon to follow.

Fashion Meets Quick Commerce

The House of Rare, known for redefining modern Indian fashion through its labels Rare Rabbit, Rareism, Rare Ones, and Rare’Z, has announced a game-changing partnership with Zepto, India’s fastest-growing quick commerce platform. This collaboration will allow customers in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune to access premium menswear delivered right to their doorstep in just 10 minutes.

This launch marks the first time a premium Indian fashion brand has stepped into the quick commerce space, highlighting the growing demand for instant access to style. Initially, Zepto users will be able to shop from Rare Rabbit’s curated menswear collection, featuring versatile pieces designed for day-to-night wear.

Expanding Beyond Groceries And Essentials

The quick commerce boom in India has already transformed how consumers buy essentials. Now it is moving beyond food and groceries into lifestyle and fashion. According to Redseer, India’s Q-commerce market is expected to grow from 2.8 billion dollars in 2023 to over 10 billion dollars by 2026, with fashion emerging as one of the most exciting new verticals.

By offering premium apparel through Zepto, Rare Rabbit is tapping into urban millennials and Gen Z consumers who value both convenience and style. The brand plans to expand the partnership with womenswear from Rareism, kidswear from Rare Ones, and design-forward footwear and streetwear from Rare’Z in the coming months.

A New Playbook For Fashion Retail

Pulkit Verma, Chief Business Officer, Digital at The House of Rare, said that this move is not just about speed but about being relevant to customer needs in real time. Whether it is a last-minute dinner, an urgent travel plan, or a quick style fix, 10-minute delivery opens a whole new chapter for the fashion industry.

Devendra Meel, Chief Business Officer at Zepto, emphasized that this partnership goes beyond convenience, making premium lifestyle products instantly available to modern consumers and setting the stage for fashion’s entry into the rapid delivery space.

Building The Future Of Instant Fashion

With over 170 stores across India, a growing e-commerce presence, and a strong digital strategy, The House of Rare is already a key player in premium fashion. This collaboration with Zepto strengthens its footprint among younger, digitally native shoppers who value immediacy as much as quality.

By combining Zepto’s delivery speed with Rare Rabbit’s design sensibility, the partnership signals a new era for India’s fashion market — one where style is never out of reach.

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